With more than 100 titles on the Billboard charts, Towers joined fellow hitmaker Rauw Alejandro for a “Mano a Mano” during the 2021 Latin Music Week in Miami on Sept. 22.
Presented by Patron Tequila and moderated by Billboard‘s Jessica Roiz, Towers and Alejandro first cheered with a Patron drink before doing a deep dive of their careers, reflecting on their humble beginnings when they’d upload songs to SoundCloud for visibility.
“I started in 2013 and the Internet was my best tool,” Towers said during the panel. “A lot of people back then didn’t know much about SoundCloud, but I took advantage of it. And I knew that what was missing in that movement was rappers, so I thought, ‘I’ll start rapping and go from there.'”
Click here for the best quotes from the “Mano a Mano” panel, and listen to a preview of “Experimento” below.
