BLACKPINK is officially back in your area. Two years after the release of the K-pop girl group’s debut album, The Album, the four-piece — Jennie, Jisoo, Lisa and Rosé — finally released their second album, Born Pink, on Friday (Sept. 16), and with it, an Easter egg-filled video for the album’s title track, “Shut Down.”
As it turns out, video Easter eggs are not just a favorite of Taylor Swift (who is, notably, a fan of the girl group). When the visual for “Shut Down” arrived in the early hours of Friday morning, fans noticed that it acted as both a reflection on BLACKPINK’s past eras since their 2016 debut with “Whistle,” in addition to a fun game for eagle-eyed viewers to decode all the small details and links to the group’s previous video releases, as well as their solo and group discography.
The video for the fiery track immediately kicked off with a callback to the quartet’s 2016 music video “Playing With Fire,” with Lisa standing in a very familiar location at the very start of the video. Then, a group shot of Jennie, Jisoo, Lisa and Rosé in an alley filled with posters gives devoted Blinks several things to sink their teeth into.
Such a detailed video does not come without thought. In an interview with CR Fashion Book, Lisa told the magazine of how intentional the group aims to be with its final products. “We try to bring out the best outcomes by discussing our thoughts on music videos, outfits, choreography, and even the littlest details such as hair colors,” the rapper said, adding, “I think our fans are as excited about our new album as we are.”
See each one of the Easter eggs from “Shut Down” — as well as time stamps for where to find the original video callbacks — below.
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Tagged: BLACKPINK, entertainment blog, K-Pop, music, music blog, Music News, Music Videos, Pop