CHARLOTTE — Southern Entertainment has announced its headliners for its Lovin’ Life Music Festival.
Those headliners include Post Malone, Stevie Nicks, and Noah Kahan.
The festival will also showcase more than 40 artists across three stages, spanning multiple genres and generations.
Southern Entertainment also runs the Carolina County Music Fest in Myrtle Beach every year. Co-founder of the organization, Bob Durkin, told Channel 9 that something similar to that in Charlotte is long overdue.
“I think Charlotte and the Carolinas in general, you know, it’s about time they had a big multi-genre music festival,” Durkin explained.
Charlotte music fans, like Quinton Davis, said he was thrilled when he learned his favorite artist would be performing at the Lovin’ Life Music Festival.
“Definitely like to see Post Malone. I’m a big fan of his,” Davis said.
Durkin said they anticipate around 90,000 people will attend the festival over the three days. The projected economic impact is expected to be more than $30 million in its inaugural year.
He said they will be working closely with law enforcement to address safety concerns.
“We’ll be working closely with the Charlotte-Mecklenburg Police Department, the Charlotte Fire Department, and the city officials,” Durkin said. “We’re going to use those best practices that they’ve seen and use experiences from people who have done this before.”
The Lovin’ Life Music Festival is set to take place from May 3-5, 2024, in Uptown’s First Ward.
Four types of 3-day festival passes (general admission, general admission+, VIP, and Super VIP) will go on sale Dec. 14 at 8 a.m. Passes range in price from $199-$999 and will be available exclusively at llmfclt.com.
VIDEO: Local entertainment group announces plans for 3-day music fest in Uptown
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