Some men are ditching standard suit options in favor of more customized looks for their wedding attire.
When it comes to wedding outfit shopping, brides seem to get all the attention.
There’s New York Bridal Fashion Week, a three-day extravaganza where brands showcase their newest designs. There is a reality television series dedicated to dress shopping called “Say Yes to the Dress,” which has been running since 2007 and has led to multiple spinoffs.
Major cities are replete with bridal boutiques, and buying the bridal gown is often considered one of the first steps in the wedding planning process.
But what about the men getting married?
“I can’t tell you the number of times we get calls a couple of weeks before the wedding,” said Michael Andrews, who has been dressing grooms since 2006 at Michael Andrews Bespoke, his luxury clothing shop in New York. In October 2023, he opened the Groom Shop, also in New York, dedicated solely to the groom shopping experience.
Since the start of the pandemic, when comfort clothes predominated in everyday fashion, Mr. Andrews said he has noticed that more grooms are requesting looks for the entire wedding weekend, as multiday wedding celebrations have become more popular, as well as an outfit to change in between the ceremony and reception.
“People in their day-to-day are kind of dressed down, but whenever they’re looking for an excuse to get dressed up, they’re really doing it right,” Mr. Andrews said. “Men recognized that their wedding day was an opportunity to express their personalities.”
