Google has engineered a new program to keep users informed about the ads they see online. In 2020, it began requiring businesses to verify various pieces of information, such as what they’re selling and where they operate, before running any sort of ad on the platform.
For its latest expansion of that ongoing effort, Google created the Ads Transparency Center, rolling out to users around the world now. Billed as “a searchable hub of all ads served from verified advertisers,” the center essentially tracks the history of ads a business has run.
A user will be able to access data including the past ads an advertiser has run, which ads were shown in a certain region and the last date and format of an ad that was run.
“For example, imagine you’re seeing an ad for a skincare product you’re interested in, but you don’t recognize the brand, or you’re curious to understand if you recognize other ads from this brand,” Google says in its announcement. “With the Ads Transparency Center, you can look up the advertiser and learn more about them before purchasing or visiting their site.”
The Ads Transparency Center can be accessed directly or via My Ad Center, which is shown as a part of the three-dot menu that appears on all ads.
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