When it comes to understanding which fashion items the internet is collectively coveting, there are few sources as helpful as Lyst. Each quarter, the global shopping platform crunches the numbers to bring fashion enthusiasts a comprehensive list of the industry’s most in-demand items and popular brands. Taking into account Google search data, social media mentions and engagement statistics, Lyst chronicles the top 10 “hottest products” in the world from a pool of about 8 million items.
So what made the cut this year, I hear you ask? In short, a collection of items that truly prove the power of celebrity. From the Jacquemus bucket hat worn by Hailey Beiber to the Prada denim bralette spotted on Emily Ratajkowski and the Rodarte floral dress that featured in Kendall Jenner’s Easter Instagram post, the top 10 below practically reads like a shopping list of celebrity-endorsed hero buys. Of course, there are a few eternally popular picks on the list that transcend buzzy celebrity moments. Nike’s Air Force 1 sneakers and Bottega Veneta’s Jodie bag are two such examples of that.
So without further ado, keep scrolling to see Lyst’s Q2 hottest products index, and get some insight into the moments that put the items on the map.
