Reported by Women’s Wear Daily, France could soon make it mandatory for influencers to share that their photos are filtered or doctored. France’s Finance Minister Brun Le Maire shared the potential regulation noting the negative effects of the photos and videos found on social media platforms like Instagram and TikTok.
During a conference, Le Maire said the regulation was part of an effort to “limit the destructive psychological effects of these practices on Internauts’ esteem.” If the proposal goes through, the French government will launch an oversight team at the Directorate General for Consumer Affairs, Competition and Fraud Prevention to regulate the approximated 150,000 influencers in France. The proposal will be highlighted as a part of a new bill sometime this week.
Additionally, “All promotion for cosmetic surgery by an influencer as part of a paid partnership will be prohibited,” said Brun Le Maire. “I want to say to the influencers who do not respect the law, from now on, we will have a zero-tolerance approach. No sidestepping or breaking the rules.”
Back in 2017, the French government passed a law that images in print and online showing photoshopped bodies would need to be accompanied by a label that reads, “photographie retouchée” (retouched photograph).
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