In hopes of becoming more competitive against both conventional automakers and new electric vehicle producers, Ford is now splitting its business into two, one focusing specifically on EVs and one on vehicles carrying internal combustion engines (ICE).
The new decision comes as part of the American automaker’s wider Ford+ business strategy and will give the company a leg up in creating more specialized vehicles for their target market. The EV division will be named Ford Model e, while the ICE unit will be renamed to Ford Blue.
According to Ford, Model e will concentrate on developing high-tech solutions to create better electric vehicles as most of the world moves into an all-electric future, and company chief Jim Farley will be serving as president, accompanied by Tesla and Apple veteran Doug Field, who’ll act as chief EV and digital systems officer. As for Blue, the company will now focus on reducing costs while improving overall quality for consumers, making the most out of Ford’s mass-production capabilities to streamline operations. The division will also be supplying hardware-focused engineering and production for other branches.
Elsewhere in the automotive industry, Polestar has unveiled its O2 convertible concept.
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