Simply, a cleansing balm works to cleanse your skin, but unlike a gel or cream formula, a balm tends to be slightly oilier with more slip. Celebrity facialist and skin expert Michaella Bolder explains, “Cleansing balms offer a nourishing deep clean, helping to feed and nurture the skin while the oily balm acts as a magnet to attract dirt and grime, drawing it to the surface.”
What truly sets cleansing balms apart from other forms of evening cleansers is that they usually come jam-packed with nourishing, skin-loving ingredients. “Cleansing balms are a world away from oil-stripping facial wipes or basic micellar waters, both of which offer no nourishment or hydration to care for and maintain a healthy skin condition. Short-term benefits of using a balm are a healthy, clean and hydrated skin condition,” says Bolder.
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