By Howie Singer and Bill Rosenblatt
In 2022, on-demand music streams in the U.S. alone exceeded 1 trillion. Starting in the mid-2010s, the success of streaming services like Spotify, Tencent and Apple Music led the music industry into a period of sustained revenue growth for the first time since 1999, the year Napster launched. But the rise of streaming hasn’t just transformed the business of music; it has changed the music as well.
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