Ahead of his title defense rematch against Robert Whittaker at UFC 271, Australia-based fightwear brand Engage has launched a new campaign starring UFC Middleweight Champion Israel “The Last Stylebender” Adesanya and UFC Featherweight Champion Alexander Volkanovski.
Accompanying the champions are teammates Brad Riddell, Kai Kara-France, Genah Fabian and Carlos Ulberg, who come together to highlight “We Are All Fighters.” The inspirational video explores what it means to be a fighter in the modern world, highlighting the daily sacrifices required to achieve personal goals while promoting the importance of mental and physical well-being.
Gearing up for his fourth title defense Adesanya says, “We’re all on our own journey and have our own challenges. We’re all fighting to be the best we can and it’s important to face life head-on. Engage is a mindset. It’s about showing up every day and bringing the right energy to be better than you were yesterday.”
Touching on the campaign, Engage Founder, Ash Belcastro notes, “We’re not a fightwear brand – we’re a brand for fighters. That’s what Engage is all about – and the new campaign reflects that. We’re for everyone who decides to train, whatever their background, whoever they are, whatever their reasons. If they’re willing to step up, then they’re a fighter and we’re here to support them.”
Catch the “We Are All Fighters” campaign above and head over to Engage’s website to shop all the fightwear offerings. Catch Israel Adesanya, Carlos Ulberg and Mike Mathetha “Blood Diamond” fighting at UFC 271, February 12.
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