But fan fashion isn’t limited to pop culture: this year, the connection between sports and fashion will only strengthen. In fact, this is a Venn diagram that, by the close of 2024, will just be a circle. It’s hard to think of a major brand that has not collaborated with an athlete or athleisure label at this point, and it makes sense: these partnerships appeal to fashion and sports lovers alike. They make fashion easier to understand, they make sport even more accessible, and they add a sense of fun and belonging to both.
Whether this looks like wearing Lululemon to the office (yes, it’s possible) or investing in high-quality sport-meets-fashion (like Moncler), this trend is here to stay.
Relatedly, ballet is having a moment, with designers like Sandy Liang and Simone Rocha including boatloads of bows, satin and tulle in their collections.
Quiet luxury (let’s retire this term, please) might have been last year’s biggest (or at least, most talked-about) trend, but this year it’s more about a subtle kind of elegance. Consider the spring/summer 2024 shows, where Prada sent boilersuits down the runway, Givenchy gave pencil skirts their day in the sun and Loewe went big on tweed blazers, schoolgirl-style V-neck knits and high-waisted wool trousers. More recently, Rabanne’s pre-fall collection featured military-style coats and ankle-grazing skirts. Chic!
If, like me, you don’t want to overhaul your entire wardrobe, update your accessories. Belts will be big this year, as will (stay with me here) socks. A sweet little sock poking out the top of a ballet flat or loafer? Very 2024.
Have a burning fashion question? Email our fashion editor, Lauren Sams, at lauren.sams@afr.com.