Don Toliver on Tuesday announced his sophomore album, LIFE OF A DON, with a trailer featuring a promising snippet of a previously unheard song.
The video opens with a couple dancing on a stage, and as a backdrop rises, Toliver is revealed to be sitting behind in a plush chair — a visual replicated in the official cover art for the album. “How long that’s gonna take?” the rapper is heard singing in the trailer. “Know you just want to escape.” Fans can likely expect to hear the full audio from the video, which is titled “Xscape,” in its entirety when the LP drops early next month.
Following Toliver’s 2020 breakout debut Heaven or Hell, the release of LIFE OF A DON is due out October 8 from Atlantic Records and Travis Scott’s Cactus Jack label.
The rapper kicks off his eponymous headlining tour in Cleveland for the album tonight, which will run for about two months and span the United States, drawing to a close at Rolling Loud Festival in Los Angeles on December 12.
Last week, Toliver fronted the campaign for Billionaire Boys Club’s launch of its ICECREAM line in Europe, featuring varsity jackets and knitwear embroidered with the brand’s name inspired by the preppy collegiate garments of the early 2000s.
In other music news, JAY-Z and Kid Cudi teased a new collaboration in Netflix’s The Harder They Fall trailer.
