With Braun enlisting Dominic Calvert-Lewin as its first UK ambassador, the Everton footballer stars in the brand’s latest campaign that centers on expressing individuality through style. Equipped with the latest Braun Series 7 shaver, Calvert-Lewin explores the importance of its versatility for adapting your facial hair look to match a bold and experimental personal style.
Swapping his pitch tricks for fashion tips, this isn’t the first time that Calvert-Lewin has dipped his toes into the world of experimental styling. In fact, the footballer has made it his mission to break down the barriers between the prevailing stiff masculinity associated with the sport and more playful dressing, “You live a very strict life as a professional athlete” he says. “So I guess what I wear is a chance to express and be free and kinda do what I choose.”
“Grooming goes hand-in-hand with my style and fashion.”
Expanding on his first Braun campaign which sees the footballer experiment with and redesign his facial style, Calvert-Lewin now turns his attention to perfecting the complete look, from facial hair-style to attire. “Grooming goes hand-in-hand with my style and fashion,” he says. “Depending on what I’m wearing, it might dictate how I style my beard. My facial hair is the finishing touch if you like, but the whole piece is an extension of my personality”. Adding, “Sometimes when I’m a bit daring not everybody likes it, but it kind of spurs me on to experiment even more”.
Dressed in a vivid, Louis Vuitton magenta three-piece suit with his facial hair shaved off, Calvert-Lewin shares a taste of what his bolder styling choices may look like. He lends his inspiration to films and clean-cut looks from a bygone era of smart dressing, saying, “I see how people dress from a different time. I like to just take inspiration from everywhere and mold that into what I like to wear now.” He notes the Rat Pack and particularly Sammy Davis Jr, as well as streetwear-facing A$AP Rocky among his array of slick style icons.
“I still always try and look fresh. Even if it’s a training day because I take pride in my appearance and my grooming routine is a key part of this.”
With this fresh take on sartorial elegance, the footballer strikes a perfect balance between styling and grooming looks. He explains, “I got the curls back out to balance the smooth shave. But if I still had my beard, I want to show off the sharp angles, I might tie my hair up. You want to look smart.”
But he reminds us that his assiduous approach to grooming and looking good spans all areas of his life, “For a match day, I’ll make sure my hair is slicked back, my beard is trimmed nice – it’s that look good, feel good.” With the flexible Braun Series 7 in hand, he adds his final styling tip, “It’s important you’ve got the right product to help you execute the style you want to go for. Whether it’s a clean shave or a little shape of the beard these products help me achieve that.”
Shop the featured Braun Series 7 now online and in partner stores.
Tagged: Sales, Sports