Def Jam has named Mike Hamilton as its new senior vp of streaming and commerce, the label announced Thursday (Sept. 15).
The music executive, who was named a 2021 Billboard R&B/Hip-Hop Power Player, has helped guide the streaming success of artists like Giveon, Future, DJ Khaled, Travis Scott, 21 Savage and Cardi B.
“Mike boasts some of the best relationships in the industry, and brings a deep, nuanced understanding of the streaming ecosystem and a keen eye for strategy,” said Tunji Balogun, Def Jam chairman and CEO. “Our company and our artists will immediately benefit from Mike’s experience and expertise, and I’m beyond excited to finally work alongside him in breaking new artists together under the Def Jam banner.”
Prior to his new role, Hamilton served for three years as senior director of commerce at Epic Records, where he devised strategies and led successful campaigns for an array of multi-platinum artists including DJ Khaled, BIA, Jennifer Hudson and Rick Ross.
Hamilton launched his career in music at Atlantic Records, where he rose through the ranks to become senior manager of streaming and sales. At the label, he developed and oversaw strategies for artists including Cardi B, Lil Uzi Vert, Meek Mill, Janelle Monáe and Nipsey Hussle.
“Going back to our days at Atlantic, I’ve had a front row seat for Mike’s rapid growth as an executive and the passion, creativity and dynamism he brings to the job every day,” added LaTrice Burnette, executive vp Def Jam and president at 4th & Broadway. “I’m thrilled to be reunited with Mike at this legendary label, and look forward to making more history together at Def Jam/4th & Broadway.”
“No entity in modern music has had a more profound impact on culture than Def Jam,” said Hamilton. “The legacy of this brand is both rich and vast, and I am honored at the chance to add to it. I’m grateful to Tunji and LaTrice for their incredible support and I’m excited to help break the next generation of superstar artists.”
Hamilton graduated from Howard University in 2012 with a bachelor of arts in radio, TV and film. He is based in New York.
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