In the vibrant and ever-evolving world of African music, Nigerian Afrobeats star Davido has taken a monumental step forward by launching his record label, Nine+ Records.
Partnering with UnitedMasters, owned by music industry veteran Steve Stoute, Davido is not only expanding his own musical horizons but also leading a movement to elevate African talent globally.
Davido’s journey to establishing Nine+ Records speaks volumes about his dedication to the African music scene.
With chart-toppers like “Unavailable” and “Fall” that have resonated with audiences worldwide, Davido has solidified his position as a musical icon.
Now, with Nine+ Records, he aims to provide a platform for emerging talent to thrive.
The collaboration with UnitedMasters brings a new dimension to Davido’s vision. UnitedMasters’ expertise in artist development, A&R, and distribution complements Davido’s goals, laying a strong foundation for Nine+ Records to flourish.
In a statement announcing the partnership, Davido stressed the historical significance of the move, expressing his ambition to amplify the voices of African artists on the global stage.
With UnitedMasters’ support, Nine+ Records is poised to redefine the music landscape, offering unparalleled opportunities for artists to showcase their talent worldwide.
While Davido leads the charge with Nine+ Records, he is not alone in his quest to revolutionise the African music industry. Artistes and industry leaders across the continent are also making waves with their record labels and initiatives.
Tanzanian superstar Diamond Platnumz, known for his infectious melodies and dynamic performances, has nurtured a roster of talented artistes through his label, WCB Records.
Artistes under WCB Wasafi include former members, Rayvanny, known for hits like “Tetema” and “Chuchumaa,” and Harmonize, whose tracks “Kwangwaru”, “Niteke” have topped charts across Africa.
Others are Zuchu, Lavalava, Mbosso and D-Voice.
Similarly, Nigerian producer and entrepreneur Don Jazzy continues to shape the Nigerian music scene with his label, Mavin Records.
Under Mavin Records, artistes like Rema, who gained international acclaim with “Dumebi”, and Ayra Starr, whose debut album received critical acclaim, have emerged as rising stars.
Rising star Rayvanny, from Tanzania, has made his mark with Next Level Music, focusing on promoting East African talent. Together, these artistes and labels are breaking down barriers and forging connections that transcend borders.
The partnership between Davido and UnitedMasters marks a pivotal moment in the African music industry, signalling a shift towards greater collaboration and innovation.
As Nine+ Records sets out to discover and nurture talent, it joins a dynamic ecosystem of artistes and labels dedicated to propelling African music onto the global stage.
With Africa’s rich musical heritage as its foundation, Nine+ Records and its counterparts are poised to shape the future of music.
As Davido aptly puts it, “This partnership signifies a significant step in music history, encompassing both Africa and the world.”
With artistes like Davido, Diamond Platnumz, and Don Jazzy leading the charge, the future of African music has never looked brighter.
