Dave Free and Kendrick Lamar took the world by surprise with they announced their joint venture, pgLang, in 2020. Two years later, the music executive finally reveals what the name actually means.
Taking to Twitter to explain, Free confirmed that “pgLang” actually stands for “program language,” and that “pg is the operating system; bring your files, let’s work co-developers.” The venture’s ethos surrounding the natural and organic is evident in Free and Lamar’s use of the name and harks back to what the pair said during their launch:
“Lamar and Free’s new purpose at pgLang embodies something deeply personal to them. pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all. ‘In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships,’ says co-founder Free. Lamar simply says ‘Selfless. Reset.’”
pgLang / program language
— Dave Free (@davefree) April 27, 2022
pg is the operating system; bring your files, let’s work co-developers.
— Dave Free (@davefree) April 27, 2022
In case you missed it, Kendrick Lamar’s upcoming album Mr. Morale & the Big Steppers is expected to debut at No. 1 despite not releasing for another 2 weeks.
Tagged: entertainment blog, music, music blog