Cryptocurency companies aped in for yesterday’s Super Bowl LVI spotlight — spending millions from their marketing budget.
The “Crypto Bowl” as fans are calling it, saw large trading platforms utilize one of the biggest media events of the year in an attempt to grab the attention of viewers at home, offering incentives to new and experienced users alike. At $7 million USD for every 30 seconds of advertisment air time, the spend is no joke and so only the biggest names came out to play. Names like Crypto.com, FTX, Coinbase, eToro, and even Bud Light got in on the action.
Coinbase’s ad was pure genius. While it did leave some viewers confused, they elected to go lo-fi and referenced the old-school bouncing DVD logo screen saver. Rather than use a logo, they used a QR which gave new users $15 USD worth of BTC. Due to the demand, the site ended up crashing which left many frustrated. Even Edward Snowden tweeted, “Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is so very internet.”
Both FTX and Crypto.com went the celebrity-cinematic route. FTX’s ad employed Larry David for a comedic “Don’t Miss Out” commercial where David plays an important decision-maker in multiple timelines, each time rejecting crucial and important inventions like the wheel, fork, toilet, and electricity. He ultimately rejects the FTX app, adding to his list of bad decisions. This ad also came with a giveaway totalling 7.54 BTC from FTX.
Crypto.com pulled in another big name after Matt Damon — NBA superstar LeBron James. The ad continues with Crypto.com’s “Fortune Favors the Brave” tagline for the “Moment of Truth” commercial. Without giving any financial advice, a younger CGI version of James from 2003 is asking his current self about the future, to which future James lets him know that to make history “you gotta call your own shots.”
Oddly enough, Budweiser’s contribution was less about its Bud Light N3XT light beer and more about its work with the Noun DAO NFT. Shilling its Bud Light N3XT NFT collection, its promo promised holders an exclusive physical version of Nouns-inspired glasses.
Check out the tweets below for a better look at some of the ads.
ICYMI ?
Now that we have your attention we’d like to announce that we’re giving away $15 in BTC to anyone who joins Coinbase by 2/15.
Click below for more info and RT to tell your friends!
Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
— Coinbase (@coinbase) February 14, 2022
In his moment of truth, @KingJames called it.
Fortune Favors the Brave #FFTB pic.twitter.com/Snhpit3vnh
— Crypto.com (@cryptocom) February 14, 2022
The next ₿ig thing is here, even if Larry can’t see it.
We’re giving away 7.54 #bitcoin right now to celebrate!
How to enter:
1) Watch our ad!
2) Follow us
3) Retweet this by 11:59 pm ESTFour lucky winners! #FTXContest
No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS
— FTX (@FTX_Official) February 14, 2022
Stocks, crypto and beyond. Discover the power of social investing #FlyWithUs #eToro pic.twitter.com/P01NJLxDZb
— eToro US (@eToroUS) February 14, 2022
2/2 Each Bud Light N3XT NFT Collection HODLer will get to claim their EXCLUSIVE pair of very real Nouns-inspired glasses ⌐◨-◨
If you want a pair of these iconic glasses make sure to buy a Bud Light N3XT Collection NFT from https://t.co/ikjzSIndbm pic.twitter.com/1sqYXepfyh
— Bud Light (@budlight) February 12, 2022
Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is so very internet.
— Edward Snowden (@Snowden) February 14, 2022
Coinbase just spent $14 million for a color-changing QR code to bounce around on the screen for 30-seconds during the Super Bowl…
And the website crashed.
— Joe Pompliano (@JoePompliano) February 14, 2022
In other crypto news, CryptoPunk #5822 sold for record-breaking 8,000 ETH, $23.7 million USD.
wazup.