Major broadband providers have fought vigorously over the years to kill the rule, arguing that such labels would be too costly and complicated to implement. Some consumer advocates also criticize the FCC for not addressing the more serious problem of regional broadband monopolies. Many Americans, especially in rural or less economically prosperous areas, only have one or two options for their broadband provider. Adding to the sense of urgency is that a program that gives low-income Americans additional money to purchase broadband internet plans is set to expire at the end of the month.
Regional ISPs with only one or zero competitors have little incentive to lower their prices or improve their speeds. Dozens of cities have tried to address the problem on their own by building out their own municipal broadband networks, though, of course, the telecom industry is trying its best to fight this.
So far, Verizon, Google Fiber, and T-Mobile have released labels ahead of the deadline. Although the FCC’s official deadline for compliance (if you’re a major ISP) is April 10th, small ISPs (with fewer than 100,000 lines) have until October 10th to implement the nutritional labels.