As the first signs of fall start to roll in, fashion enthusiasts are already ditching brat summer for a new, trendy buzzword that’s both classic and modest: demure. This TikTok trend blew up seemingly overnight as creator Jools Lebron let the internet know that she’s “not like other girls.” Nope, she’s demure. Lebron describes this look as modest, mindful, and “not doing too much.” As soon as I heard this, I started dreaming up ways that it could influence my personal sense of style. Buckle up because we’re getting ready to enter a very demure fall fashion season.
To me, a demure fall prioritizes modesty and grace, reflecting a shift from the bold and daring styles of summer. I’m taking myself back home with timeless pieces that exude elegance without demanding too much attention—long and flowing skirts, high-neck blouses, and tailored coats in muted tones. This subtle sophistication will take over the world. This fall, join me in embracing the charm of classic and modest fashion that truly embodies the essence of being demure.
Pandora
Sparkling Tennis Bracelet
Nothing’s more demure than a tennis bracelet.
Banana Republic
The Oversized Banded-Collar Denim Shirt
A denim shirt is so classic.
Reformation
Vivien Knit Dress
The open back has me sold.
Tom Ford
Whitney Large Bag
A minimalistic handbag is the definition of demure.
Reformation
Remy Knee Boot
Animal print was once forgotten, but it’s back and more demure than ever.
Toteme
T-Lock Canvas & Leather Clutch
When I think of timeless style, my mind goes to this handbag.
Alice + Olivia
Pera Pleated Miniskirt
It’s giving all the back-to-school vibes.
H&M
Embroidered Poplin Shirt
This shirt is doing things to me.
Elliatt
Vida Off the Shoulder Long Sleeve Cocktail Minidress
This price point is very modest and not doing too much—I love it.
SIMKHAI
Hollins Asymmetric Cape Gown
This dress is giving ’80s demure vibes.
Ronny Kobo
Jerry Jacket
Classic suiting definitely fits into this category.
Rebecca Minkoff
Mini G Leather Bag
It’s very modest.
Atlein
Plunge Neck Sleeveless Long Dress
A very pretty dress.
Bottega Veneta
Large Andiamo Bag
A bag I’ll continue to dream about.
Alice + Olivia
Clarine Contrast Trim Pleated Tweed Minidress
This dress is a “pretty girl” moment.
Valentino Garavani
2001 50 Loafer Sling Back Heel
Loafers I’m dreaming about.
Alex Mill
Taylor Cotton & Cashmere Cardigan
Everything about this cardigan won me over.
All in Favor
Pleated Miniskirt
The most incredible skirt I’ve seen.
CeCe
Imitation Pearl Button Polo Sweater
A great item to kick off fall with.
Maria Lucia
Augusta Leather Ballet Flats
So pretty they could be in a museum.
Reformation
Keegan Knit Tank
How cool is this tank top?
DRAGON DIFFUSION
Rosanna Tote
Dragon Diffusion is a West Village staple.
Saint Laurent
Collier Necklace
Saint Laurent jewelry has been next-level lately.
Galley
Double Gem Earrings
A very luxe jewelry item.
H&M
Textured-Knit Skirt
My brain screamed demure the moment I saw this.
Valentino Garavani
V Logo Signature Mini Bag
I love a bag that is crossbody.
Delfi
Isodora Long Dress
Any long black dress you own would make a lot of sense with this trend.
Atlein
Lace Trim Draped Slip Dress
The draping has me convinced.
H&M
Loose-Fit Cardigan
This knit looks high-quality.
