Linda Yaccarino, a former advertising executive at NBCUniversal, has officially taken the reins at Twitter. After being announced as the incoming CEO last month, serving alongside Elon Musk, who has pivoted to the role of CTO and executive chair, Yaccarino will focus on business operations at the platform.
On Monday, Yaccarino sent out her first email to company employees, entitled “Building Twitter 2.0 Together.”
Yaccarino starts out the email recognizing Musk’s contributions across industries before echoing his sentiment to establish Twitter as a “global town square.”
“From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it,” she wrote. “More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.”
The CEO goes on to refer to the platform as “Twitter 2.0,” signifying a new era for the company. She also writes that Twitter is on a “mission to become the world’s most accurate real-time information source,” a seemingly lofty goal considering rampant debates over the platform’s alleged spread of misinformation.
Read Yaccainro’s full email to Twitter employees below.
Building Twitter 2.0 Together
Hello Twitter!
People keep asking me: Why Twitter? So, I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.
The success of Twitter 2.0 is all of our responsibility.
We need to think big.
We need to transform.
We need to do it all together.
And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
Linda
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