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This Is How to Safely Whiten Your Teeth at Home, According to the Experts

You see, over the last couple of months, not only have my aforementioned dental issues worsened a little, but the appearance of my teeth as a whole has plummeted. Whether it’s because of the amount of tea I have been stress-drinking or just because it’s been a while since my last appointment, my previously pearly whites have descended into a state of yellow-tinged dismay. And I’m desperate to do something about it. Wary that my teeth probably aren’t in a particularly strong state right now, I’m cautious that I should probably speak to a professional before I engage in any sort of at-home teeth whitening. Luckily, I’ve got a few on hand to help. So in a bid to help everyone (myself) get to grips with how to brighten up your pearly whites at home without causing damage, I reached out to thos...

I Just Tried Over 35 Foundations—These Are the Ones I’d Recommend

Usually, I have to undergo several weeks of preparation before I can muster up the mental courage to embark on a foundation shopping trip. The first step is furiously scrubbing off the residual makeup that’s caked on the empty bottle of my foundation to try and decipher the shade name. It’s usually something arbitrary and food-related like cocoa or mocha, but that’s a conversation for another day. Then I make a hit list and map out the brands that I know have more than 10 shades in their range (or at least one that they deem appropriate for darker skin tones). When I finally make it into the shop, I’m already weary by the time I decide which foundations to swatch. Then I find it: a seemingly good match. Well, it’s a good match until I take ...

These £35 Influencer-Approved Shorts Are a Summer Staple

A few weeks ago, Lucy Williams posted a photo of herself to Instagram wearing Arket’s of-the-moment elastic-waist linen shorts. After seeing the image, I immediately found myself clicking over to the brand’s website, desperate to get a pair of my own, knowing full well they’d become a hero summer item I’d wear all season long. To my disappointment, the staple had already sold out in several different colours.  Thankfully, Arket knows a thing or two about keeping their customers happy as the label has restocked the popular item in both the black and light beige colourways. An influencer favourite, already this season the shorts have been worn by Lucy Williams and Rachael Clifton of Bubbly Aquarius, proving they are indeed a very hot commodity.  Th...

Who What Wear Spotlight: Our New Program Designed to Support Small Businesses

Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19. Starting from Monday, 25 May, each week we will turn the spotlight on a company that will receive a complimentary week-long exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content.  With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our audience of 16+ million shoppers worldwide and 1.8 million UK shoppers to the brands that need their support the most. Our audience still wants to shop and see the...

These 21 Affordable Interior Finds Will Instantly Elevate Your Home

If you’re anything like us, you’ll be starting to reevaluate your interiors right now. It’s easy when you’re spending more time indoors to start thinking up grand redecorating plans, but you needn’t paint your living room to bestow your abode with a fresh feel. Instead, you can breathe new life into your home with key accessories. Choose wisely, and not only will your pad look more stylish, but you’ll also have done so frugally.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair sh...

So These Are the Jeans We’ll All Be Wearing This Year

The S/S 20 runways were rife with exciting trends for us to look forward to next year. (Colourful leather! Bermuda shorts! Waistcoats! And ’60s wallpaper prints, to name but a few.) But we particularly had our eyes on all things denim. The everyday staple had a huge presence on the runways—with every big designer from Givenchy to Gucci and Celine showcasing the much-loved fabric in a variety of refreshing ways, including cropped culottes, vintage washes and ’70s flares. (Yes, they’re back!) Scroll below as we share some of the biggest jean trends that we can expect to see all over our feeds, in our favourite retailers, and inevitably in our closets this year. Then, shop the looks before everyone else. You Deserve to Make Money Even When you are looking for D...

We Predict This Will Be the Trending Top of the Summer

Sometimes a trend comes along that’s so simple that anyone can get in on it without feeling like they’re being too ostentatiously “fashion.” Today, that trend is the sleeveless T-shirt. Once reserved for rock stars like Debbie Harry, thanks to brand of the moment The Frankie Shop’s versions, this top is now firmly back on the fashion industry’s radar. The defining details of the current style are that it needs to be sleeveless (of course) but with slightly oversize shoulders and a round neck. Colours are kept simple with white, cream, black and grey being the most acceptable hues. However, stripes and muted pastels are also great options. Further proof that this trend is going to be ubiquitous for the season is that you can find the top from lu...

How to Carry Out Your Regular Beauty Treatments at Home

If you ask me, there is no better feeling in the world than indulging in a good old-fashioned pampering. Whether it’s taking some time to practise self-care or simply having a manicure, treating yourself to some TLC from time to time is thought to boost mood, productivity and better your general wellbeing.  Whether you’ve grown accustomed to regular facials, pedis or spray tans, you might be interested to know that it doesn’t necessarily take for you to leave the house in order to get spa- or salon-worthy results. In fact, with a whole host of impressive at-home products and some diary time blocked out, there’s really no reason that you can’t turn your own home into a makeshift spa for an hour or two. Keep scrolling for all of the salon and spa beauty treatments you can carr...

You Can Now Buy THAT J-Lo Green Versace Dress

The most talked-about look for the spring summer 2020 season was without a doubt Versace’s cutout gown, which was a reimagining of the dress Jennifer Lopez wore to the Grammys in 2000. Even Anna Wintour grinned when J.Lo walked down the runway at Milan Fashion Week in the dress that led to the invention of Google’s image search tool. This wasn’t just a moment for Instagram, however as now you can purchase the gown yourself.  Net-a-Porter noted in its spring summer 2020 trend report that this is its biggest investment from the Versace runway. The original runway version is now available on the site for £6960, while Net-A-Porter has also heavily bought into a commercial version for £4850. That might still be an eye watering price, however the crystal-embellished s...

8 Stylish Buys to Kick-Start Your Summer Wardrobe

Ahh, summer. You always hold so much hope and promise. And this year, that’s truer than ever. It’s fair to say we’re all thinking ahead to summer right now, so indulge us when we stay we’re also beginning to plan our forthcoming summer wardrobes, too.  To help you identify exactly what you’ll need to navigate the next season serious style, we’ve whittled down eight key summer buys that come with influencer approval as standard. From the top style Lucy Williams wears on repeat to the sandals decorating the feet of those in the know already, keep scrolling to see and shop the ultimate summer capsule wardrobe for women in 2020.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating...

Every Outfit Kate Middleton Has Worn on Her Royal Zoom Calls

Like so many of us, Kate Middleton has been spending a lot of time on video calls lately, though the Duchess of Cambridge hasn’t been participating in virtual pub quizzes or Saturday evening digital drinks (…we assume). No, her royal highness has instead been appearing online as a part of her royal duties, calling in to This Morning with Phillip and Holly, thanking nurses as a part of International Nurse Day and spreading important messages about mental health awareness.  As to be expected, each of Middleton’s appearances has garnered the attention of the press, not only because of the worthwhile causes the duchess is supporting but also because of her coveted Zoom outfit choices. Of course, Middleton’s at-home attire does not consist of oversize loun...

22 Very Old Trends I’m Still Wearing Today

I’m a huge fan of ’70s fashion—the era created a host of trends that still stand up today, whether you realise they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet and corduroy, boho blouses, midi skirts and so on. While the ’70s sweeps over the runways every couple of seasons, there’s always still a hint of it on the streets if you look closely. Think of the iconic designer names that were indelibly marked into history during this decade, like Yves Saint Laurent, Karl Lagerfeld and Diane von Furstenburg. It was also a period where mass-market, trend-driven fashion was also more readily available. Barbara Hulanicki’s Biba kick-started the idea in London a decade earlier, alon...