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I Always Turn to These Scandi Girls for Feel-Good Outfits
The arrival of social distancing has wrought an unexpected change in the land of Instagram. Only six months ago, the platform was a conveyor belt of stripped-back ensembles, all in 50 shades of beige—give or take the odd pop of colour via an artfully placed citrus fruit. But now it seems as though fashion lovers are looking for a little more dopamine in their dressing. Enter Scandi girls. While in the first few weeks of lockdown, loungewear was the name of the game, it seems as though the novelty of all things knitted has finally worn off. Escapism now comes in the form of colour, texture, clashing prints and, the most important accessory of all, a megawatt smile. The Scandi girls have it all. Don’t get me wrong. I am a regular ...
This Little-Known Lingerie Brand Is Set for Cult Status
When did you start your business, and why did you set it up? Fruity Booty is a London-based lingerie and intimates label. Hattie and I launched it three years ago with the aim to redefine what was considered sexy in the lingerie space. We decided to create our own label to focus on celebrating the individuality of women and to produce a more creative, conscious and approachable underwear shopping experience for women. How have stay-at-home orders affected your business? How have your priorities shifted? As with most other small businesses, it has been a really scary and uncertain time. Initially, the most obvious effect from lockdown was on our supply chain. We faced massive delays and order cancellations, which was really frustrating, as we had been working on these...
The 9 Pieces Bringing Me Joy This Week
We created What to Buy Now to bring you a concise edit every Monday on the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...
Mazda’s RX-Vision GT3 Is the Off-Limits Rotary Sports Car You Can Now Drive in Gran Turismo
The Mazda RX-Vision concept is just too good a design to exist merely as a static object, a concept car without a future out on the road. Its long nose and dramatically swept-back cabin are simply begging to be viewed in motion. If you’ve been waiting for the day this low-slung sculpture on wheels becomes fire-breathing, rotary-powered, roadgoing thing, that day is here. Well, virtually at least. The Mazda RX-Vision GT3 Concept is now downloadable and playable in Gran Turismo Sport on PS4, and it is awesome. The Mazda RX-Vision GT3 Concept takes the already-hot RX-Vision’s original design and reimagines it as a full-blown race car (hence the “GT3” in the name). The fenders now walk that fine line between cartoonishly wide and GT racer flared wheel perfection. The RX...
Confirmed: UCLA Students Can’t Get Enough of RL Grime’s “UCLA”
RL Grime‘s single “UCLA” is entrenched as the de facto anthem of The University of California, Los Angeles. “UCLA,” which appears on the trap kingpin’s seminal sophomore album Nova, effectively etched its name in university lore since its ballyhooed summer 2018 release. The track’s intoxicating, technically pristine production and velvety vocals courtesy of Atlanta rapper 24hrs reverberate through virtually every single tailgate, mixer, sporting event, and frat party on the university’s campus, sending harmonic ripples of camaraderie through everyone that hears it. The song’s intrinsically rapturous sound, which is rooted in future bass, lends to an uplifting and euphoric ethos, which is something college students desperately ...
14 Redness-Reducing Products I Swear By Since Being Diagnosed With Rosacea
This year, I was diagnosed with two different types of rosacea. What does that mean? Even when I’m completely sensible with my diet, skincare, sleep—you name it—I’m always going to have a red face. Since making this discovery, I’ve made a conscious effort to share before-and-after makeup photos on my Instagram page as much as possible. I think we’ve become so desensitised to the airbrushed, filtered photos we see on a daily basis that it can be easy to think there’s something wrong if we see a little redness in the mirror. The reality, however, is that rosacea is a relatively common skin condition and you aren’t a martian from outer space if you have it. I’m not going to lie: Having redness in my skin is distracting and makes me feel self-conscious. And when you put yourself out there onli...
Survival of the Chicest: The Versatile Staples to Buy Now and Wear Forever
As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things. However, sometimes you really never can beat a classic, and it’s arguably more important to build a wardrobe that you’ll love for years, if not decades. Thinking of the longevity of your purchases not only is a way to have a more sustainable approach to fashion but will also help you to carve out a style that is timeless and feels truly you. The idea of a capsule wardrobe created a real buzz around 2014 when a number of industry figures promoted a compact closet built of pieces that all perfectly match. There are some items that we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-...
Gigi and Bella Hadid’s Stylist on the 5 Items Everyone Should Own
If you’ve ever looked at Gigi and Bella Hadid and been flawed by the sisters’ impeccable style, let us introduce you to Mimi Cuttrell. Cuttrell is a New York–based stylist who has been working with the supermodel siblings for years and is also the woman who can be credited for many of their noteworthy looks. Aside from the Hadid sisters, Cuttrell has also worked with the likes of Lily-Rose Depp, Priyanka Chopra Jonas, Camila Coelho and more, which is quite the résumé, particularly given she is only 28. With a client list that reads like a who’s who of Hollywood It girls, Cuttrell is undeniably one of the world’s most sought-after stylists right now. As red carpets and events are largely on hold for the time being, we thought now would be as good ...
These Are the Only 3 Skincare Ingredients Experts Say We Actually Need
When it comes to shopping for skincare, it’s easy to become overwhelmed. First of all, the sheer amount of skincare products that all promise to do the same thing can make for difficult decisions. But before you even get to that stage, one of the most confusing things about shopping for skincare is trying to decipher exactly what sort of product your skin needs. We know that every person’s skin is different. It, therefore, makes sense that for years we have been told that each individual needs a different skincare routine. And for the most part, that’s not wrong. While varying skin characteristics mean that some people require different levels of active ingredients, experts warn that really every single person should have three basic skincare ingredients present in their ...
This Beauty Members Club Offers Some of the Best Affordable Products Around
To access the products, the idea is that members pay a small monthly fee, starting from £5, that allows them to shop at heavily discounted prices. If you don’t want to commit to a membership? You can still buy the products, just at a higher price. And I must admit, when it first launched, my thoughts were that it provided an interesting and niche business model but would likely only appeal to serious beauty buffs and have a relatively short lifespan. But boy was I wrong. Over three years later, Beauty Pie is going stronger than ever. With each new product launch, my love for the brand grows a little more. Take, for example, the best-selling Triple Hyaluronic Acid Peptide Serum, which even my non-industry friends swear by; the new Detox Shampoo, which uses activated charcoal and amino ...
We Asked an Expert How to Trim Your Own Fringe—You Can Thank Us Later
Step 1: Make sure your hair is freshly washed, and blow-dry your fringe how you usually like it to sit. Then comb the fringe forward and separate from the sides of the hair by either clipping them out of the way or tucking them behind your ears. Step 2: Split your fringe into three sections: one directly in the middle in line with your nose and one on either side. Step 3: Start with the centre section. Use the comb to lay all the hairs flat, and use fingers to set yourself a guide of what length you’d like the fringe to sit at. Once the length is established, use your scissors and use upward motions to snip into the hair below your fingers. Keep doing this until the hair has become very fine. Step 4: Once the centre has been snipped and the hair is fairly see-through at the ends, use the s...
I Just Found 2020’s It Summer Dress—and It’s High-Street
You know what we like a lot at Who What Wear? Dresses, that’s what. For regular readers, this will come as absolutely no surprise. Nothing, and especially right now when we all need a bit of escapism, brings us more joy than discovering gorgeous pieces to lift our spirits. While we’re being mindful of budgets, there are a few hero items we’ve spotted on the high street. Case in point: a green dress from COS. Yes, it might sound a little surprising and hardly a classic piece you’d have in your wardrobe, but honestly, it is. The frock in question is made of seersucker material, long with thick straps in a perfect pastel and fluoro green. It looks great by itself and over white tees. Oh, and it’s currently on sale. Keep scrolling to see how to style it, and then ...
