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I Just Styled Gucci’s Best-Selling Cult Belt 3 Ways

If there’s one brand that has been inescapable over the past few years it’s been Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision countless other designers and high street brands have followed the edgy-grandma-meets-the-seventies trend. But the real crux of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses-to-platforms, others can easily dip their toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? Wear one of the now-iconic double G belts. It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must fo...

29 Random Archive Shots Inspiring My Wardrobe This Summer

A few weeks back, I wrote an article about the powerful role nostalgia is playing in the fashion industry, both over the course of the last year and up to the present day, as creatives struggle to create new content due to social distancing. I’ve watched as magazines have been forced to delve into the archives yet come out with the most stunning finds, which more than deserves a second outing. Plus, as we seek to make our shopping habits more sustainable, you could argue than the same rule could apply to imagery. Why create so much newness when we have a rich and inspiring back catalogue at our disposal?  Of course, there’ll always be a need for innovation and fresh ideas in fashion, but the irony is that I personally ...

This Is How My Favourite Fashion People Make Their Houses Look So Chic

When you decide to redecorate, whether you’re in a rented place or one you own, it can feel overwhelming. For months, I have been saving random images, screenshots and torn out pictures from home design magazines to get a good idea of what I want my house to look like. It’s fun, of course, but it’s also starting to get a bit confusing about what I really want. Happily, it turns out there are plenty of fashion influencers who have recently redecorated or just have impeccable taste when it comes to interiors and who I’m stealing ideas from. There’s Laura Jackson, who has the most exceptional eye for detail when it comes to finding just the right vintage piece—she has a more maximalist style but it feels super homey. Then there’s the opposite in t...

H&M Calls This the Most Flattering and Comfortable Swimsuit Ever

For someone like me who’d rather spend money on jeans and shoes than swimsuits, affordable brands like H&M are high on my swimwear list. Just like the rest of its offerings, the store is regularly adding new swimsuits to its inventory, but it can be tricky to choose the right swimsuit sight unseen. H&M is helping out with that. Recently, the brand sent out an email entirely dedicated to one particular swimsuit. The subject line of the email was “The most flattering swimsuit—ever.” Obviously a bold statement, but of course I was convinced to open the email. The swimsuit in question is a new collection of pastel-coloured crinkled-fabric swimsuits, which H&M also called out as being comfortable, and it looks ...

2022 BMW M4 Shows Off its 4 Series–Like GrilleFace Early

Domagoj Dukec, head of BMW design, recently assured us the BMW 4 Series coupe’s tall and narrow grille will not serve as the new face of all upcoming BMW models. Still, Dukec noted that BMW has no immediate plans to ditch the 4’s massive maw, either. In fact, it’s due to spread to other 4 Series models, including the forthcoming i4 battery-electric vehicle and the M4 sports coupe. Just see for yourself—that photo above shows the high-performance M4, caught undisguised well ahead of its official debut. Posted to Reddit, the image reveals that, much like the mugs of the 430i and M440i coupes, the M4’s face stands out for its massive nostrils. (Or buck teeth, if you prefer.) Although it’s far from beautiful, the M4 arguably pulls off the design detail better than...

The 2021 Subaru Crosstrek Is Trekking Into View Soon, Bringing More Heat

We’ve always liked the plucky Subaru Crosstrek. The lifted, all-wheel-drive hatchback a great mix of utility, off-roadability, and relative space and fuel efficiency. But there is one thing we’ve always wanted from it: More power. Thankfully, that’s finally happening. Officially. Subaru is dangling the 2021 Subaru Crosstrek Sport in front of our noses, promising more information to come next week. Best of all, the 2.5-liter’s fuel economy numbers would be just as good as the smaller 2.0-liter engine’s figures. The new engine choice will return 27 mpg city, 34 mpg highway, and 29 mpg combined per the EPA. We also know that the 2.5-liter will only be offered with Subaru’s CVT automatic. We have our fingers crossed that the base six-speed man...

The High-Street Buys the Fashion Crowd Is Loving Right Now

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

The Trousers That Look Smart But Are as Comfy as Leggings

This hybrid isn’t exactly new on the scene, yet it feels like the ideal compromise for our current WFH wardrobes. Most importantly, like classic joggers, it features an elastic waistband—a small yet significant detail that is far more appealing than any high-waisted jeans or restricted button fastening. However, the point of difference is the fabric and the silhouette. Countless brands have delivered stretchy-waist trousers in smart fabrics such as wool-blend, silk, herringbone and crêpe, transforming this loungewear go-to into a polished staple. The chicest styles come with a wide-leg fit that is tailored at the waist and tapers out at the thigh. It offers a beautiful slouch that will complement everything from tank tops and white shirts to chunky sandals and sneakers. In other word...

Everything You Need to Know About Getting Vitamin D While Wearing SPF

Everyone knows that they should be wearing SPF every day, but in all honesty, I kind of get why it’s such a difficult cause to get behind. With the way that it feels on the skin and formulas that seem to aggravate breakouts, being willing to apply SPF every day when you can’t physically see the damage that the sun is causing is quite an accomplishment. With that being said, I do apply it every day (gold star for me), and I will continue to harp on about the importance of doing so, even if my nagging falls on deaf ears. So yes, avoiding daily SPF application, come rain or shine, is logic I can sort of reason with. However, I absolutely draw the line at skipping SPF for a day spent sunbathing. And yes, this is far more common than you might think it is. During the recent heatwave, ...

Summer Outfit Ideas: 8 Looks You’ll Want to Wear as Much as We Do

Sometimes, summer outfits need to be straightforward and simple to assemble, with just a flourish of a key accessory or subtle injection of a new styling move, and sometimes —because the UK’s climate is so unpredictable—the layering and construction will be more demanding. (We’ve supplied the more advanced levels, of course.) So without further ado, let us introduce you to the summer outfit ideas we’re into right now—provided by some standout looks and supported by the shopping pieces you need to see. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help...

I Just Managed to Create 5 Summer Outfits All for Under £170 Each

This week, it was reported that the UK has experienced the sunniest spring since records began. And, of course, in typical Brit style, we have managed to simultaneously celebrate by basking in any patch of sun we can find while still complaining about being hot and bothered. For those unfamiliar with the UK’s social behaviours, moaning about the weather is essentially our main way of bonding with each other.  Anyway, I digress. As temperatures start to push the mid-twenties, it’s probably time to do a bit of a wardrobe switch-up and pack away our knitwear and boots and bring out the warm weather faves. For many of us, the budget may be an issue right now, so I wanted to...

There Are 518 Dresses on Topshop Right Now—Here Are the 20 We Want to Buy

So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. Thankfully, there have been plenty of fashionable individuals who have been spotted in these winning frocks, and so we have more than enough inspiration to keep our wardrobes feeling fresh.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...