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8 Fashionable Londoners on the Outfits They’re Wearing at Home

Since most of the world went into lockdown at the end of March, here at Who What Wear, we have done some serious investigation into the way chic women choose to dress when they’re at home. We’ve asked Parisienne influencers about their at-home attire, queried Scandi girls on their casual wear and even received some expert advice from our favourite womenswear designers, like Rejina Pyo and the duo behind Rixo.   We’ve spoken to women in various parts of the globe, though now we’re turning our attention to our own backyard, asking a few of our favourite fashionable Londoners what they’ve been wearing throughout social distancing. From denim to dresses, sleepwear to suiting, as you’ll discover below, there’s no ...

13 Cult Pieces Fashion Editors Are Championing This Summer

We all know the feeling when you set your heart on a particular piece and find it’s sold out when you finally get around to buying it. This happened to me last summer with a number of items I’d earmarked to invest in for a late holiday. To be honest, I take full responsibility. I’m not a forward thinker when it comes to shopping, and historically, my pre-holiday or –event routine usually ends up being a mad dash around Westfield or a same-day Net-a-Porter order. Surprisingly, this doesn’t often come up with very fruitful results.  This year, although summer is set to look a little different, I have vowed to change my approach and invest in fewer pieces I really love ahead of time. I’ve been thinking about how Arizona Love’s bandana sa...

Everything You Need to Know About Shaping Your Brows at Home

The number one beauty lesson that almost everyone is guaranteed to have learned the hard way? Never attempt to reshape your own brows. If you want to cut the risk of getting pluck-happy, it’s imperative that you resist the urge to reach for the tweezers and instead simply call the salon and book in for a shape-and-tidy. But things have changed. Something as simple as booking in for a brow appointment is now no longer an option. And as our brows start sprouting new stragglers left, right and centre after four weeks without even a hint of grooming, we’re calling time on this laissez-faire approach to brow maintenance. So while we are by no means encouraging anyone to start ordering hot wax and set up a DIY brow bar, we think we could all benefit from some pointers on how to avoid d...

The 10 Lesser-Known High-Street Brands We’re Championing This Year

Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item, however, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual, and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top ten lesser-known affo...

12 Beautiful Basics That Will Make Your Wardrobe Feel Complete

Personal style is something that is always evolving, but one thing that will remain consistent are the classic basics that form the foundation in your wardrobe along the way. There comes a point in one’s style journey when basics no longer become the “boring” items in one’s closet but the necessities.  Today, we are here to show you the 12 classic basics that can help when getting dressed each morning. While some of the 12 basics ahead might not look beautiful in nature, they are crucial for creating a beautiful and well-rounded look, no matter what season we’re in. From the perfect house dress to a white T-shirt, take the time to read through the classic basics that can make even the most disgruntled of wardrobes feel brand-new.  You ...

38 Summer Pieces You’re Going to Fall in Love With

There’s no escaping the fact that this summer is a bit of a weird one. But with lockdown easing slightly, there are plenty of reasons to be joyful. We can now spend time in parks (socially-distanced, of course) and even with loved ones in gardens. Soon, pubs might actually be a possibility. Still, at Who What Wear, we want to offer a bit of escapism, and while we’re all scaling back how much we’re shopping, whether for environmental, ethical or economic reasons, there are some items of clothing that are simply happy. I asked some of my favourite fashion people what they love for summer right now, and they all chose fun, pretty and colourful pieces. It’s not going to transport you to a BBQ with all your nearest and dearest, but it might put a smile on your ...

These Schoolgirl-Style Sandals Are Suddenly Seriously Cool

As with all major shoe trends, well, especially of recent years, it starts with one brand: The Row. The pared-back aesthetic of Mary-Kate and Ashley Olsen’s brand has created so many brilliant footwear styles—from last summer’s strappy sandal to winter’s chunky tread boot. And now? Today, it’s the turn of the closed-toe sandal. The Row‘s version sold out some time ago but that doesn’t mean there aren’t other seriously cool versions out there.  Personally, I love Charles & Keith’s patent iterations. The black is chic but the yellow ones have a summer charm to them that I can’t resist. Then there are versions from New Look and ASOS. But if you’re looking for something designer then French brand K.Jacques has ...

8 Summer Outfits L.A. Girls Wear Over and Over Again

Nothing makes getting ready in the morning easier than having an arsenal of go-to outfits to fall back on. Whether it’s a classic dress-and-shoe combo, ideas for styling tricky pieces like Bermuda shorts or a tracksuit look that is anything but boring, we could all use some more outfit ideas to mix things up. That’s why I’m looking to eight of my favourite L.A.-based fashion people to inspire with chic summer looks that, simply put, work every time.  From tailored pieces to comfortable loungewear, these women have relaxed but yet style and know a thing or two about making L.A. style their own. Here, see and shop the looks for yourself, and don’t forget to save your favourites for the next time you’re ...

The Random Print I Keep Seeing Everywhere This Summer

When it comes to summer prints, there are a few timeless styles that seem to pop up every year, florals (of the groundbreaking variety, of course) and gingham, among them. Though this summer, while we are still seeing many of the classics, a different print trend seems to have taken precedence.  From apples and oranges to lemons and cherries, fruit has become a trending motif this summer, appearing across everything from swimwear to daywear and accessories. With luxury brands, such a Gucci recently launching an apple print knit, contemporary labels like Finders Keepers including a large-scale fruit bowl print in a recent collection, and high-street retailers like Zara debuting a whole host of fruit-shaped jewellery this summer, it’s clear the trend ...

We’re Beauty Editors, and These Are the Products We Actually Buy

As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as possible. While we beauty editors are by no means skin, makeup or hair experts, we are product experts. And that’s our job. In order to offer up the best advice on foundation, moisturiser or even hair dye, really we need to have tried the product out for ourselves. Because at the end of the day, if it’s a total flop, we’re not going to want to recommend it. It makes sense then that our beauty routines are rarely constant. Most days require trying something new and swapping one product out for another. And although it is great to get to experie...

Acclaimed Rhythm Game “Avicii Invector” Gets Encore Edition for Nintendo Switch

Hello There Games and Wired Productions Ltd. have teamed up to create a tribute to late EDM superstar Avicii. Their critically acclaimed rhythm game, Avicii Invector, saw a release for PC, Playstation 4, and Xbox One in December 2019. The game is now receiving a beefy expansion and a release for Nintendo Switch. Avicii Invector Encore Edition boasts 10 new playable tracks, including newer releases from Avicii’s posthumous album Tim. These songs add to the 25 tracks on the initial release and include “Seek Bromance,” “Bad Reputation,” “Peace of Mind,” and the smash hit “Seek Bromance,” among others. Those tracks will be made available for the previously released version of the game in the form of song p...

20 Cool Buys That Laugh in the Face of This Heatwave

Sun worshippers, rejoice, because the heatwave has finally hit, and guess what? We’re not even slightly prepared for it. Excellent! Dressing for extreme temperatures in the capital is a tricky one to navigate, and while the weather might say Costa del Sol, there’s something not quite right about strolling around Regents Park in your fave beach cutoffs and a bikini top. What we really need is versatile, smart and cool (in every sense of the word) separates that can be thrown on at a moment’s notice and help us to look composed. Essentially, we just want to feel like ourselves style-wise, just without the sweat patches. That’s why we’ve put together a super-speedy edit of pieces that will work during the heatwave. They might all be affordable high-stre...