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The 10 Lesser-Known High-Street Brands We’re Championing This Year

Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item, however, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual, and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top ten lesser-known affo...

12 Beautiful Basics That Will Make Your Wardrobe Feel Complete

Personal style is something that is always evolving, but one thing that will remain consistent are the classic basics that form the foundation in your wardrobe along the way. There comes a point in one’s style journey when basics no longer become the “boring” items in one’s closet but the necessities.  Today, we are here to show you the 12 classic basics that can help when getting dressed each morning. While some of the 12 basics ahead might not look beautiful in nature, they are crucial for creating a beautiful and well-rounded look, no matter what season we’re in. From the perfect house dress to a white T-shirt, take the time to read through the classic basics that can make even the most disgruntled of wardrobes feel brand-new.  You ...

38 Summer Pieces You’re Going to Fall in Love With

There’s no escaping the fact that this summer is a bit of a weird one. But with lockdown easing slightly, there are plenty of reasons to be joyful. We can now spend time in parks (socially-distanced, of course) and even with loved ones in gardens. Soon, pubs might actually be a possibility. Still, at Who What Wear, we want to offer a bit of escapism, and while we’re all scaling back how much we’re shopping, whether for environmental, ethical or economic reasons, there are some items of clothing that are simply happy. I asked some of my favourite fashion people what they love for summer right now, and they all chose fun, pretty and colourful pieces. It’s not going to transport you to a BBQ with all your nearest and dearest, but it might put a smile on your ...

These Schoolgirl-Style Sandals Are Suddenly Seriously Cool

As with all major shoe trends, well, especially of recent years, it starts with one brand: The Row. The pared-back aesthetic of Mary-Kate and Ashley Olsen’s brand has created so many brilliant footwear styles—from last summer’s strappy sandal to winter’s chunky tread boot. And now? Today, it’s the turn of the closed-toe sandal. The Row‘s version sold out some time ago but that doesn’t mean there aren’t other seriously cool versions out there.  Personally, I love Charles & Keith’s patent iterations. The black is chic but the yellow ones have a summer charm to them that I can’t resist. Then there are versions from New Look and ASOS. But if you’re looking for something designer then French brand K.Jacques has ...

8 Summer Outfits L.A. Girls Wear Over and Over Again

Nothing makes getting ready in the morning easier than having an arsenal of go-to outfits to fall back on. Whether it’s a classic dress-and-shoe combo, ideas for styling tricky pieces like Bermuda shorts or a tracksuit look that is anything but boring, we could all use some more outfit ideas to mix things up. That’s why I’m looking to eight of my favourite L.A.-based fashion people to inspire with chic summer looks that, simply put, work every time.  From tailored pieces to comfortable loungewear, these women have relaxed but yet style and know a thing or two about making L.A. style their own. Here, see and shop the looks for yourself, and don’t forget to save your favourites for the next time you’re ...

The Random Print I Keep Seeing Everywhere This Summer

When it comes to summer prints, there are a few timeless styles that seem to pop up every year, florals (of the groundbreaking variety, of course) and gingham, among them. Though this summer, while we are still seeing many of the classics, a different print trend seems to have taken precedence.  From apples and oranges to lemons and cherries, fruit has become a trending motif this summer, appearing across everything from swimwear to daywear and accessories. With luxury brands, such a Gucci recently launching an apple print knit, contemporary labels like Finders Keepers including a large-scale fruit bowl print in a recent collection, and high-street retailers like Zara debuting a whole host of fruit-shaped jewellery this summer, it’s clear the trend ...

We’re Beauty Editors, and These Are the Products We Actually Buy

As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as possible. While we beauty editors are by no means skin, makeup or hair experts, we are product experts. And that’s our job. In order to offer up the best advice on foundation, moisturiser or even hair dye, really we need to have tried the product out for ourselves. Because at the end of the day, if it’s a total flop, we’re not going to want to recommend it. It makes sense then that our beauty routines are rarely constant. Most days require trying something new and swapping one product out for another. And although it is great to get to experie...

Acclaimed Rhythm Game “Avicii Invector” Gets Encore Edition for Nintendo Switch

Hello There Games and Wired Productions Ltd. have teamed up to create a tribute to late EDM superstar Avicii. Their critically acclaimed rhythm game, Avicii Invector, saw a release for PC, Playstation 4, and Xbox One in December 2019. The game is now receiving a beefy expansion and a release for Nintendo Switch. Avicii Invector Encore Edition boasts 10 new playable tracks, including newer releases from Avicii’s posthumous album Tim. These songs add to the 25 tracks on the initial release and include “Seek Bromance,” “Bad Reputation,” “Peace of Mind,” and the smash hit “Seek Bromance,” among others. Those tracks will be made available for the previously released version of the game in the form of song p...

20 Cool Buys That Laugh in the Face of This Heatwave

Sun worshippers, rejoice, because the heatwave has finally hit, and guess what? We’re not even slightly prepared for it. Excellent! Dressing for extreme temperatures in the capital is a tricky one to navigate, and while the weather might say Costa del Sol, there’s something not quite right about strolling around Regents Park in your fave beach cutoffs and a bikini top. What we really need is versatile, smart and cool (in every sense of the word) separates that can be thrown on at a moment’s notice and help us to look composed. Essentially, we just want to feel like ourselves style-wise, just without the sweat patches. That’s why we’ve put together a super-speedy edit of pieces that will work during the heatwave. They might all be affordable high-stre...

29 Summer Loungewear Buys That Will Actually Keep You Cool

I’m no meteorologist, but it’s safe to say that it’s a bit warm, which means all British people will be moaning about it being too hot, mini Magnums will sell out on Ocado, and you’ll struggle to sleep much before midnight. Plus, despite the fact that lockdown measures have eased off, there are still plenty of people working from home, so while the knitted trousers and cosy jumpers were fine from March to early May, they’re not so useful during a sweltering June, July and August. Understandably, you might not feel so comfortable taking those important Zoom business calls in a bikini top. The remedy? Cool loungewear that will actually keep you from perspiring too much but won’t look out of place when you need to chat with colleagues. B...

This Is the Colour I’m Most Excited About This Summer

Greige isn’t the prettiest of portmanteaus, but it’s the colour I’m most excited about this summer. Not quite beige and not quite grey, this is a hue that meets somewhere in the middle. No, it doesn’t sound that desirable, so I’ll see if I can convince you. Imagine, if you will, that this is the sort of colour Olivia Pope would wear. It denotes polish and being a grown-up and not spilling red wine down yourself. It implies that you have your act together; you always remain calm even when you’re stressed out. It is the opposite of Mercury in retrograde. Yes, I did get all of that from a colour.  Right now, we need soothing, chill hues for our wardrobes, so I’m backing greige. I’ve already spotted quite a few people on Insta...

These Are the Sandals I’ll Be Wearing All Summer

In the summer of last year, you couldn’t scroll through Instagram without seeing at least one image of The Row’s Bare Mid-Heel Strappy Sandals. (You know the ones.) The minimalist shoes with a skinny mid-heel and three very strategically placed thin straps. From editors and influencers to It girls and celebrities, the shoes had a very stylish fan base the world over and garnered the coveted title of a sellout accessory. Of course, when any item becomes that popular, it spawns a trend, and as expected, minimalist, barely there strappy sandals began appearing everywhere. From contemporary to high-street brands, strappy sandals acquired a cult-like status. This year, it seems the trend has no intention of slowing down. Between The Row’s new colourways and iterations acr...