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24 Floral Summer Dresses That You’ll Wear Well into Autumn
Unless you’re a die-hard jeans-all-year-round kind of person, then I bet you have a couple of summer dresses lurking in your wardrobe. Or, you might be someone who wears dresses all the time and can’t think of any reason as to why you’ve ever wear trousers. What I’m saying is if you seriously hate dresses, then look away now for here you will only find frocks and that’s it. At Who What Wear we pride ourselves on knowing a lot about dresses—we write about them enough and spend hours looking at the latest collections—so it makes sense that we should use our knowledge of all the best versions out there to create up-to-date edits of frocks that you’ll not only love but will also wear for a long time. Today, I’m writing about floral summer dresses ...
Summer’s Most Popular Top Isn’t Even a Top at All
Currently, we are right in the midst of the hottest week of the year in the UK. It’s our first real heatwave of the summer, and as you can imagine, people are looking for any way to stay cool as the mercury rises. While we may not all be in close proximity to a body of water, or have an air-conditioner at our disposal, Instagram is providing plenty of warm-weather friendly outfit options. In fact, one particular summer top trend seems to have gained popularity amongst the fashion set, though ironically, it doesn’t actually involve a top at all. From London to Cophenhagen, Toronto to Oslo, influencers everywhere are embracing the scarf as a top trend, folding printed silk squares in half to create diamond shapes that are fastened at the back. It’s a simple ...
This Online Boutique Is Set to Become a Go-To Destination for All Things Chic
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. Nothing beats the feeling of finding a really great boutique, right? With the world at our fingertips when it comes to shopping, a quick Google search can present you with an overwhelming amount of product to sift through. And that’s why stumbling across a great boutique, that collates a bunch of great things you’re bound to love, is so wonderful in every way. It makes sense, th...
This H&M Dress Is All Over Instagram, and It’s Finally in Stock
Gwyneth in Ralph Lauren at the Oscars, Rihanna in Giambattista Valli at the Grammys and Villanelle in Molly Goddard. What do these three women—real and fictional—have in common? Iconic pink dresses. While colors like black or red are usually associated with more standout looks, the pastel or vibrant shades of pink are still a knock-out. My theory is that it’s a more joyful, fun hue. If, like me, you’re prone to loving a pink dress, then have I got great news for you: H&M has just dropped what might be the ultimate pink frock for the summer. This might be a little hyperbolic, but trust me when I say this dress is incredibly good. It’s oversize. Tick. Has puffed sleeves. Tick. And has a neckline that is ideal for layering necklaces. Tick, ...
20 Summer Midi Skirts That You’ll Wear All Year Round
Yawn if you must, but fashion editors love pieces that are versatile. Especially right now, with an emphasis on ensuring our wardrobes are as sustainable as possible and tightening our budgets, we want our hero items to go that extra mile. One such item for me is the midi skirt. I’ve spoken before about how I’m not usually a skirt person, but if I had to choose one to wear most often, it would be the midi skirt. It’s the best length for me, as I’m 5’3”, and it falls just above my ankle. But the best bit is that I find they work so well with boots in the autumn and winter but look cool with a pair of sneakers or sandals in the summer. Right now, I’ve got my eye on denim midis, but there are plenty of others around, including...
The Lordstown Endurance Wants a Piece of the EV Truck Pie
Tesla set a high bar for electric pickups when it debuted the Cybertruck last year. Now, the startup company that took over an old General Motors plant in Lordstown, Ohio, aims to give Tesla a run for its money. The Lordstown Endurance debuted today, and if all goes as planned, it will be the first fully electric pickup on the market. The company has said fleets will start receiving the truck beginning in January 2021. It may not look as impressive as the Cybertruck, but just like Tesla’s creation, the Endurance is being shown under high expectations. In a presentation today, Lordstown Motors chief executive officer Steve Burns said the truck handles like a sports car and that the company aims to make the Endurance the safest pickup ever. See all 10 photos The truck’s most nota...
2021 Ford F-150 By the Numbers
Trivia numerologists: We’ve got the numbers, facts and figures that will guarantee your team a big win should a 2021 Ford F-150 round come up on your next Zoom Trivia session. 1,000/18,000/600—These are market research stats Ford racked up while planning the improvements to the 2021 F-150: 1,000 hours spent with customers taking 18,000 photos and 600 hours of video of them working with their trucks. This helped Ford’s team decide what to keep, what to refine, and where to innovate. 33.3—The percentage of customers who regularly use a laptop in the cab of their F-150. Some even engineered their own elaborate laptop stands, but Ford simplifies their life this year with the power-folding console shifter that allows the center armrest to flip over and form a perfectly flat surface ...
I Think These 8 Summer Trends Look So Much Better Second-Hand
While I have long been an avid vintage hunter, the alternate reality that is lockdown has thrust me into a new world where heading into central London for pre-loved rummaging is a no-go. On the plus side, these travelling restrictions have opened up a whole microcosm of online vintage shopping—an area that has undoubtedly flourished in recent months with a new legion of fans hitting their phones to get their second-hand shopping hit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Inter...
6 Stylish Women Just Gave Me Their Interiors Wish Lists
I don’t know about you, but interiors are all I can think about right now. So I did what we love to do at Who What Wear: I decided to ask some of the people I follow on Instagram about what’s on their dream interiors wish lists. All of the six women I spoke to have different tastes when it comes to their homes. Some love bold and bright pastels, others love minimalist aesthetics, and others are completely eclectic. However, they were all clear on one thing: You should always choose pieces that you love and represent you. I realise that especially right now, not all of us are lucky enough to live somewhere that is spacious, and cabin fever is pretty much a constant state. However, there’s something to be said for getting inspiration on how to adapt our living areas—no...
8 Fashionable Londoners on the Outfits They’re Wearing at Home
Since most of the world went into lockdown at the end of March, here at Who What Wear, we have done some serious investigation into the way chic women choose to dress when they’re at home. We’ve asked Parisienne influencers about their at-home attire, queried Scandi girls on their casual wear and even received some expert advice from our favourite womenswear designers, like Rejina Pyo and the duo behind Rixo. We’ve spoken to women in various parts of the globe, though now we’re turning our attention to our own backyard, asking a few of our favourite fashionable Londoners what they’ve been wearing throughout social distancing. From denim to dresses, sleepwear to suiting, as you’ll discover below, there’s no ...
13 Cult Pieces Fashion Editors Are Championing This Summer
We all know the feeling when you set your heart on a particular piece and find it’s sold out when you finally get around to buying it. This happened to me last summer with a number of items I’d earmarked to invest in for a late holiday. To be honest, I take full responsibility. I’m not a forward thinker when it comes to shopping, and historically, my pre-holiday or –event routine usually ends up being a mad dash around Westfield or a same-day Net-a-Porter order. Surprisingly, this doesn’t often come up with very fruitful results. This year, although summer is set to look a little different, I have vowed to change my approach and invest in fewer pieces I really love ahead of time. I’ve been thinking about how Arizona Love’s bandana sa...
Everything You Need to Know About Shaping Your Brows at Home
The number one beauty lesson that almost everyone is guaranteed to have learned the hard way? Never attempt to reshape your own brows. If you want to cut the risk of getting pluck-happy, it’s imperative that you resist the urge to reach for the tweezers and instead simply call the salon and book in for a shape-and-tidy. But things have changed. Something as simple as booking in for a brow appointment is now no longer an option. And as our brows start sprouting new stragglers left, right and centre after four weeks without even a hint of grooming, we’re calling time on this laissez-faire approach to brow maintenance. So while we are by no means encouraging anyone to start ordering hot wax and set up a DIY brow bar, we think we could all benefit from some pointers on how to avoid d...
