Introduce our readers to your business. When did you start it and why? Lisou started in 2018 as a womenswear brand specialising in silk pieces with unique prints. As we’ve grown, we have added other fabrics, but we continue to design all our prints in-house, making every creation a unique piece. I have always been passionate about fashion, and there weren’t many brands doing what I wanted to do. So I took the plunge, and here we are. How have social-distancing and stay-at-home orders affected your business? How have your priorities shifted? Sadly, we had to close our shop because of the pandemic, but because we already had an online presence, we hoped we could rely on the loyalty of our customers as well as spreading the word further afield. Like everyone, our priorities shifted,...
Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don’ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth. Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of spo...
There’s no doubt that as we get older, our skin’s wants and needs begin to change. While skincare routines of our late teens and early twenties might have focused heavily on oil-absorbing products that worked to keep breakouts in check, as we enter our thirties, it’s likely that other, more pressing skin issues start cropping up. For instance, spots of pigmentation might start surfacing, fine lines may begin to form and skin that was once plump and glowing could appear lacklustre and dull. The sorry truth is that as we enter our thirties, all of the stuff that makes our skin naturally healthy starts to deteriorate. “By the time we get to our thirties, we have around 50% collagen left in our skin. Hyaluronic acid production also slows down and cellular tu...
British Vogue is teaming up with luxury resale site Hardly Ever Worn It and 23 of the world’s favourite supermodels to raise money for NHS Charities Together and the NAACP (The National Association For the Advancement of Colored People). “The Way We Wore” auction, which begins on Tuesday, 9 June, at 2pm BST, will include one coveted fashion item from each of the models’ luxury-filled wardrobes, and will be available to bid on for 72 hours. Models supporting this great initiative include: Adut Akech, Amber Valletta, Candice Swanepoel, Ashley Graham, Bella Hadid, Christy Turlington, Gigi Hadid, Zayn Malik, Links”>Helena Christensen, Imaan Hammam, Irina Shayk, Xiao Wen Ju, Joan Smalls, Karlie Kloss, Links”>Kate Moss, Lily Aldridge, Mariacarla Boscono,...
London Fashion Week’s first digital-only platform launches Friday, 12 June. The British Fashion Council has carefully curated a three-day online fashion event combining both menswear and womenswear collections, to be offered in a variety of formats — including films, interviews, virtual galleries, and podcasts, as well as late-night DJ sets and even a 3D movie. The BFC is taking this uniquely transformative time to make a deeper push into sustainable practices within the British fashion industry, encouraging homegrown designers and the wider industry to follow suit. LFW Digital June 2020 combines both menswear and womenswear in an effort to further the BFC’s Positive Fashion initiative. Streaming live from London Fashion Week’s official website, the online event lineup wi...
Confession: When assigned this story, I hadn’t been on Zara.com in a couple of months. What can I say? I’d been enjoying some alternative affordable brands instead. But now, I can confidently say Zara and I are thoroughly reacquainted, and the product offering is looking prime for summer. I looked through every single item on the site and have to admit I now have quite a few pieces in my personal cart. Because if I know anything about Zara, it’s that those cult-favorite items go fast. From years of coverage of the brand on Who What Wear, our editors have cultivated a sharpened sense of what has the potential to sell out quickly. I pulled these products into one epic roundup of summer wardrobe goodness, so we can get our shopping kic...
One of the things that I kept finding myself doing while in lockdown over the past few months is falling into interior decorating holes. I’ve spent hours finding new homeware brands and cool interior design Instagram accounts for inspiration. I’ve also been getting lost on Pinterest. This is partly down to nosiness and a desire to see how other people are using their spaces, but also because I have an impulse to show more love to my home while spending so much time indoors. I’ve cleaned more than ever before and spent a whole weekend lovingly painting one door. Like many of us, I’m being careful with my spending, so the last thing I’d want to do in this period is make people feel like they need to spend more or feel pressured to make home improvements. You Des...
I honestly believe there is something about a dramatic dress that can distract from the day-to-day boredom and, even if it’s just in a small way, help us to feel a little bit special—whether it’s for Skyping family or making a cup of tea. Well, with everything from florals and checks to polka dots and animal print being embraced this season, there are plenty of options available right now, each one with the potential to imbue us with a different mood. Who will you be today? The ‘60s It girl in Rixo’s sunset shades or a Jane Austen heroine clad in puff-sleeve florals? An ’80s matriarch with a penchant for animal print or a beach-dwelling Cali girl in floaty checks? The dress world is your oyster. So really, all I’m trying to say is whether you r...
Luckily, in the UK, we have a wide range of online high-street offerings available to us, and brands are getting smarter about designing pieces that aren’t going to fall out of favour the following season. The likes of Arket and & Other Stories, in particular, have become known for their quality, expensive-looking designs that are indiscernible from their designer counterparts. Add to this the fact that the minimalist aesthetic has ruled over the past 12 months, meaning it’s even easier to hunt down those affordable yet premium-looking gems. As someone who has spent many years following high-street brands—both in my spare time and as part of my job—I have a good sense of what to look out for when it ...
As you know, H&M is a great place to find trends that you don’t want to spend a lot of money on. As you also know, it’s also a great place to shop for basics that look more expensive than they actually are. And while a diverse wardrobe is wonderful, if you want the ease of shopping for an entire outfit (or seasonal wardrobe even) all at one place, you could certainly get away with it at H&M. So where to even start? I find it easiest to build an outfit around a particular trend, adding on whatever basics best complement it. Easy to do at H&M. And currently, it has tons and tons of on-trend pieces for summer, from tiered dresses to sweatshorts to tangerine orange. Keep scrolling to shop the trends and the H&M basics that best suit them. You Deserve to Make Mo...
And yes, laser is widely regarded as the most effective, risk-free and convenient form of hair removal among experts, however there are some very important things to note, because it definitely isn’t for everyone. Mr Ernesto Azzopardi, Consultant Plastic Surgeon and laser specialist at the Cadogan Clinic says, “The closer the colour of the hair to the skin, the more difficult it becomes to treat without causing side effects. The ideal match is dark hair on fair skin because the background doesn’t provide much else the light treatment can target.” So what does that mean for the rest of us? In order for this treatment to be effective, the hair needs to be dark, and significantly darker thank your skin if you want to avoid harm. Because of this, the treatments aren’t effective for red, b...
The life span of a trend goes like this: At first, insiders begin to wear what we call a “micro-trend” until, at a certain point when there are enough versions to be found at a range of price points, it’s officially a trend with a capital T. At that point, it either expires after the current season or proves to have staying power and therefore becomes mainstream. For as negative a connotation as it usually has, mainstream actually isn’t such a bad thing. Really, it means that a trend that was once niche has proven to be worthy of a long-lasting place in your closet, and, at least to me, that’s a beautiful thing. Recently, I got to thinking about the whole idea of grandma dressing. When we reported on the budding trend back in February 2019, it was definitely a...