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If You’re Desperate for a Holiday, Here Are 19 Summer Perfumes to Whisk You Away

I don’t know about you, but I’m trying find my summer kicks wherever I can right now. Following last week’s heatwave, I’m ready to start embracing all things summer. I ordered some new sandals, hooked out my shorts and rejigged my beauty cabinets so that my most-loved SPFs sit front and centre. I have slotted so easily back into the summer way of life, in fact, that I often have to remind myself that, unfortunately, this summer will probably look a little different than normal. You see, usually at around this time of year, I am packing a suitcase with swimsuits and beach cover-ups, ready to hop on a plane to somewhere a bit more exotic than the puddle-filled streets of London. However, this year, the main event of so many people’s summer has been put on...

These 7 Makeup Tips and Tricks Make You Look 10 Times Better in Photos

Be honest: How many selfies are cluttering up your camera roll right now? If you’re like us, then the number is probably pretty high. No judgement! It’s a weird time right now, and there’s no shame in snapping a selfie or 50 now and then. As participants in an increasingly digital society, there’s really no avoiding being on camera whether it’s to document our loungewear du jour, or to log into a virtual meeting with our teams as some of us settle into a work-from-home arrangement. All this face time has us thinking about the daily makeup habits that need to shift right now if we want to look our best in every photographic circumstance. To help, we called in makeup artist and photographer Jordan Liberty, who not only knows exactly what looks best on camera but...

This Little-Known London Brand Creates the Ultimate Feel-Good Prints

Introduce our readers to your business. When did you start it and why? Lisou started in 2018 as a womenswear brand specialising in silk pieces with unique prints. As we’ve grown, we have added other fabrics, but we continue to design all our prints in-house, making every creation a unique piece. I have always been passionate about fashion, and there weren’t many brands doing what I wanted to do. So I took the plunge, and here we are. How have social-distancing and stay-at-home orders affected your business? How have your priorities shifted? Sadly, we had to close our shop because of the pandemic, but because we already had an online presence, we hoped we could rely on the loyalty of our customers as well as spreading the word further afield. Like everyone, our priorities shifted,...

Your Lingerie Is Over the Second You Do This

Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don’ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth. Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of spo...

The 6 Skin Products Experts Say Every 30-Something Should Have in Their Routine

There’s no doubt that as we get older, our skin’s wants and needs begin to change. While skincare routines of our late teens and early twenties might have focused heavily on oil-absorbing products that worked to keep breakouts in check, as we enter our thirties, it’s likely that other, more pressing skin issues start cropping up. For instance, spots of pigmentation might start surfacing, fine lines may begin to form and skin that was once plump and glowing could appear lacklustre and dull. The sorry truth is that as we enter our thirties, all of the stuff that makes our skin naturally healthy starts to deteriorate. “By the time we get to our thirties, we have around 50% collagen left in our skin. Hyaluronic acid production also slows down and cellular tu...

British Vogue Is Auctioning Models’ Wardrobes to Raise Money For the NHS and the NAACP

British Vogue is teaming up with luxury resale site Hardly Ever Worn It and 23 of the world’s favourite supermodels to raise money for NHS Charities Together and the NAACP (The National Association For the Advancement of Colored People). “The Way We Wore” auction, which begins on Tuesday, 9 June, at 2pm BST, will include one coveted fashion item from each of the models’ luxury-filled wardrobes, and will be available to bid on for 72 hours. Models supporting this great initiative include: Adut Akech, Amber Valletta, Candice Swanepoel, Ashley Graham, Bella Hadid, Christy Turlington, Gigi Hadid, Zayn Malik, Links”>Helena Christensen, Imaan Hammam, Irina Shayk, Xiao Wen Ju, Joan Smalls, Karlie Kloss, Links”>Kate Moss, Lily Aldridge, Mariacarla Boscono,...

London Fashion Week’s First Digital Schedule Starts This Weekend – and You’re Invited

London Fashion Week’s first digital-only platform launches Friday, 12 June. The British Fashion Council has carefully curated a three-day online fashion event combining both menswear and womenswear collections, to be offered in a variety of formats — including films, interviews, virtual galleries, and podcasts, as well as late-night DJ sets and even a 3D movie. The BFC is taking this uniquely transformative time to make a deeper push into sustainable practices within the British fashion industry, encouraging homegrown designers and the wider industry to follow suit. LFW Digital June 2020 combines both menswear and womenswear in an effort to further the BFC’s Positive Fashion initiative. Streaming live from London Fashion Week’s official website, the online event lineup wi...

51 New Summer Zara Items Destined to Sell Out

Confession: When assigned this story, I hadn’t been on Zara.com in a couple of months. What can I say? I’d been enjoying some alternative affordable brands instead. But now, I can confidently say Zara and I are thoroughly reacquainted, and the product offering is looking prime for summer. I looked through every single item on the site and have to admit I now have quite a few pieces in my personal cart. Because if I know anything about Zara, it’s that those cult-favorite items go fast. From years of coverage of the brand on Who What Wear, our editors have cultivated a sharpened sense of what has the potential to sell out quickly. I pulled these products into one epic roundup of summer wardrobe goodness, so we can get our shopping kic...

Under-£100 Homeware Buys From H&M, Zara and More

One of the things that I kept finding myself doing while in lockdown over the past few months is falling into interior decorating holes. I’ve spent hours finding new homeware brands and cool interior design Instagram accounts for inspiration. I’ve also been getting lost on Pinterest. This is partly down to nosiness and a desire to see how other people are using their spaces, but also because I have an impulse to show more love to my home while spending so much time indoors. I’ve cleaned more than ever before and spent a whole weekend lovingly painting one door. Like many of us, I’m being careful with my spending, so the last thing I’d want to do in this period is make people feel like they need to spend more or feel pressured to make home improvements. You Des...

These Summer-Ready Printed Dresses Are Pure Joy

I honestly believe there is something about a dramatic dress that can distract from the day-to-day boredom and, even if it’s just in a small way, help us to feel a little bit special—whether it’s for Skyping family or making a cup of tea. Well, with everything from florals and checks to polka dots and animal print being embraced this season, there are plenty of options available right now, each one with the potential to imbue us with a different mood. Who will you be today? The ‘60s It girl in Rixo’s sunset shades or a Jane Austen heroine clad in puff-sleeve florals? An ’80s matriarch with a penchant for animal print or a beach-dwelling Cali girl in floaty checks? The dress world is your oyster. So really, all I’m trying to say is whether you r...

14 Affordable Items That Will Help Elevate Your Favourite Basics

Luckily, in the UK, we have a wide range of online high-street offerings available to us, and brands are getting smarter about designing pieces that aren’t going to fall out of favour the following season. The likes of Arket and & Other Stories, in particular, have become known for their quality, expensive-looking designs that are indiscernible from their designer counterparts. Add to this the fact that the minimalist aesthetic has ruled over the past 12 months, meaning it’s even easier to hunt down those affordable yet premium-looking gems. As someone who has spent many years following high-street brands—both in my spare time and as part of my job—I have a good sense of what to look out for when it ...

The Trendiest Pieces at H&M Right Now and the Basics to Wear Them With

As you know, H&M is a great place to find trends that you don’t want to spend a lot of money on. As you also know, it’s also a great place to shop for basics that look more expensive than they actually are. And while a diverse wardrobe is wonderful, if you want the ease of shopping for an entire outfit (or seasonal wardrobe even) all at one place, you could certainly get away with it at H&M. So where to even start? I find it easiest to build an outfit around a particular trend, adding on whatever basics best complement it. Easy to do at H&M. And currently, it has tons and tons of on-trend pieces for summer, from tiered dresses to sweatshorts to tangerine orange. Keep scrolling to shop the trends and the H&M basics that best suit them. You Deserve to Make Mo...