Fashion
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These £35 Influencer-Approved Shorts Are a Summer Staple
A few weeks ago, Lucy Williams posted a photo of herself to Instagram wearing Arket’s of-the-moment elastic-waist linen shorts. After seeing the image, I immediately found myself clicking over to the brand’s website, desperate to get a pair of my own, knowing full well they’d become a hero summer item I’d wear all season long. To my disappointment, the staple had already sold out in several different colours. Thankfully, Arket knows a thing or two about keeping their customers happy as the label has restocked the popular item in both the black and light beige colourways. An influencer favourite, already this season the shorts have been worn by Lucy Williams and Rachael Clifton of Bubbly Aquarius, proving they are indeed a very hot commodity. Th...
Who What Wear Spotlight: Our New Program Designed to Support Small Businesses
Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19. Starting from Monday, 25 May, each week we will turn the spotlight on a company that will receive a complimentary week-long exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content. With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our audience of 16+ million shoppers worldwide and 1.8 million UK shoppers to the brands that need their support the most. Our audience still wants to shop and see the...
Duchess of Cambridge Wears the Perfect Summer Dress While Announcing New Project on This Morning
Catherine, Duchess of Cambridge stopped by The Morning via Zoom to chat with hosts Holly Willoughby and Phillip Schofield about her exciting new photography project with the National Portrait Gallery. While we can’t wait to see the unveil of “Hold Still: A Portrait of Our Nation in 2020”, Kate’s sunny yellow summer dress has us excited about warmer weather — and potential picnic season. “Hold Still: A Portrait of Our Nation in 2020” in collaboration with the National Portrait Gallery is a community photo project that encourages all of us to “help capture the spirit, the hopes, the fears & feelings of the UK as we continue to deal with the Coronavirus” and share them with Duchess Kate. For the big announcement, Catherine wore a darling yel...
My Question to the Early 2000s – Why Did We Dress Like This?
The early 2000s was a strange time for pop culture. A time where women kissing was seen as shocking (Britney, Christina, and Links”>Madonna at the 2003 VMAs), but using people and pets as accessories wasn’t ( Links”>Gwen Stefani‘s L.A.M.B, and Links”>Paris Hilton‘s Tinkerbell). The early aughts was bizarre, for sure, especially between 2003 and 2006, which created some of the worst personal style of the past century. Yeah, it was that bad, which is why we absolutely love it. Early 2000s fashion sense might be trash, but it was totally iconic. We had a strange obsession with really long torsos. Not sure where that came from, but all signs seem to point to the debut of The Simple Life in 2003. Paris Hilton made Juicy Couture track suits, tiny dogs...
These 21 Affordable Interior Finds Will Instantly Elevate Your Home
If you’re anything like us, you’ll be starting to reevaluate your interiors right now. It’s easy when you’re spending more time indoors to start thinking up grand redecorating plans, but you needn’t paint your living room to bestow your abode with a fresh feel. Instead, you can breathe new life into your home with key accessories. Choose wisely, and not only will your pad look more stylish, but you’ll also have done so frugally. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair sh...
So These Are the Jeans We’ll All Be Wearing This Year
The S/S 20 runways were rife with exciting trends for us to look forward to next year. (Colourful leather! Bermuda shorts! Waistcoats! And ’60s wallpaper prints, to name but a few.) But we particularly had our eyes on all things denim. The everyday staple had a huge presence on the runways—with every big designer from Givenchy to Gucci and Celine showcasing the much-loved fabric in a variety of refreshing ways, including cropped culottes, vintage washes and ’70s flares. (Yes, they’re back!) Scroll below as we share some of the biggest jean trends that we can expect to see all over our feeds, in our favourite retailers, and inevitably in our closets this year. Then, shop the looks before everyone else. You Deserve to Make Money Even When you are looking for D...
We Predict This Will Be the Trending Top of the Summer
Sometimes a trend comes along that’s so simple that anyone can get in on it without feeling like they’re being too ostentatiously “fashion.” Today, that trend is the sleeveless T-shirt. Once reserved for rock stars like Debbie Harry, thanks to brand of the moment The Frankie Shop’s versions, this top is now firmly back on the fashion industry’s radar. The defining details of the current style are that it needs to be sleeveless (of course) but with slightly oversize shoulders and a round neck. Colours are kept simple with white, cream, black and grey being the most acceptable hues. However, stripes and muted pastels are also great options. Further proof that this trend is going to be ubiquitous for the season is that you can find the top from lu...
How to Carry Out Your Regular Beauty Treatments at Home
If you ask me, there is no better feeling in the world than indulging in a good old-fashioned pampering. Whether it’s taking some time to practise self-care or simply having a manicure, treating yourself to some TLC from time to time is thought to boost mood, productivity and better your general wellbeing. Whether you’ve grown accustomed to regular facials, pedis or spray tans, you might be interested to know that it doesn’t necessarily take for you to leave the house in order to get spa- or salon-worthy results. In fact, with a whole host of impressive at-home products and some diary time blocked out, there’s really no reason that you can’t turn your own home into a makeshift spa for an hour or two. Keep scrolling for all of the salon and spa beauty treatments you can carr...
Kindred Launches NHS Rainbow Range to Raise £5 Million for NHS Charities Together
Laura Whitmore was spotted wearing two wonderful things this week — one being her massive diamond engagement ring and the other being an adorable “Thank You” rainbow charity t-shirt that supports the NHS. The tee, designed by feel-good consumer app Kindred, is selling quickly for £20 with 100 percent of the proceeds being donated to NHS Charities Together. Kindred is a retail company and app that gives buyers cash back on their everyday purchases and then offers the option to keep the cash back or donate it to a local charity. The unisex organic cotton Kindred Thank You NHS t-shirt is available in sizes XS to XXL, for adults (£20) and children (£15). “The UK has seen amazing unity through the Clap For Our Carers campaign,” says Kindred on its website, “and we ...
Cate Blanchett’s Style Is Undeniably Elegant, but These 13 Looks Surpassed Our Expectations
Cate Blanchett has always been a minimal style queen. Even in the ’90s, when fellow up-and-coming actors were finding their fashion bearings, Cate had already mastered her personal style. The reason she always looks so elegant on the red carpet is because of a winning combination: her go-to colour palette that complements her skin, hair, and eyes perfectly, a careful balance of classic gowns and casual suited looks, and consistently poised poses — she definitely knows her angles. Cate is a fan of classic black-and-white looks, and we can’t blame her; it’s the most timeless colour combination to grace the red carpets. When she isn’t in a sophisticated monochromatic outfit, she isn’t afraid to experiment with frothy floral gowns and sweet pastel suits. Embellish...
How to Turn Your Side Hustle Into a Start-Up With By Rotation Founder Eshita Kabra-Davies
By Rotation is the largest peer-to-peer fashion rental app on the market, thanks to its enterprising founder Eshita Kabra-Davies. While working as a 20-something in finance, she had a brilliant idea — to make designer pieces accessible at fast fashion prices and build a company that would be the Airbnb of fashion rental. With a lightbulb moment and a year of tireless hard work, By Rotation is leading the rental revolution in the UK — here’s how Eshita’s making it happen. How By Rotation Works: Lenders can set up a profile, photograph their own pieces, and have full flexibility on pricing, rental periods, and discounts. Once the transaction between lender and renter is complete, lenders are paid within 5-7 business days — making an average of 10% of the retail price for their pi...
Meghan Markle’s Wedding Dress Designer Shares What It’s Really Like Working With the Duchess
Meghan Markle might have stepped away from royal life, but that hasn’t stopped some media outlets — and public figures — from trying to exploit her image. While rumours run rampant, one thing is for sure, the Duchess of Sussex is “warm and welcoming, completely disarming and joyful in every way,” said Meghan’s wedding dress designer Clare Waight Keller. Clare is one of Givenchy’s most buzzy appointments for creative director. Although she has now left the brand, she’s given a beautiful parting gift — sharing what it’s really like to work with Meghan and the details behind the Duchess’s iconic wedding dress. In a lengthy Instagram caption, Clare said that working with Meghan was one of the most joyful experiences of her three years at Givenchy...
