Fashion
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Makeup Artists Say These 6 Moisturisers Will Age You in Reverse
“Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum or treatment that has the power to actually reverse or halt the signs of ageing on the skin. (Sorry, it just doesn’t exist.) That said, there are a small number of products that come pretty close, and we’re about to share an edit of them below. Per a roster of celebrity makeup artists—Emily Cheng, Naoko Scintu and Emma White Turle—we’re uncovering a curated selection of the best anti-ageing moisturisers. The keyword he...
4 Things Everyone Is Currently Ditching Their Jeans For
Between a pandemic that has kept us at home and the sweltering heat that always accompanies this time of year, there are fewer and fewer reasons to put on a pair of jeans anymore. If you are looking to keep your denim in rotation right now, though, be my guest (and get your download on a few new denim trends while you’re at it). But something tells me that you’re also itching to discover some summer jean alternatives like I am, so if that’s the case, then this one’s for you. Fashion girls are on the same page here, and I’ve spotted them swapping looser and more forgiving bottoms into their summer outfits, and some rather chic ones at that. Taking the lead are billowy, wide-leg trousers and a...
The Amazing High-Street Pieces We Want to Buy This Month
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
9 Autumn-Ready Outfits That You Can Wear Now
We might only be in the first few weeks of summer, however the weather this week is making me think forward to autumn. I am by no means ready to say goodbye to bare legs, weekend picnics in the park or , but as a fashion editor I’m always looking forward, and I am ready to say hello to some of these new collections. Autumn outfits can require quite a bit of planning. Coat or no coat? How many layers are too many layers? The below outfit ideas will see you cooler days over the next few months, and serve you in September and October also. We find that this time of year is when stock is switching over from linen dresses and sandals to knitwear and trench coats is the perfect moment to take a pause and really think about what is missing from your autumn wardrobe befo...
We Try Before You Buy: All The Best Dresses From Who What Wear’s New Collection
Over the last few months, with social gathering and celebrations largely postponed, there have been very few reasons to get all dressed up. For many, our favourite dresses have remained unworn, hanging in the back of our closets just waiting for a special occasion. Though here at Who What Wear, we believe you shouldn’t have to wait to wear your favourite clothes, which is why we set out to try trial Who What Wear’s recently-released new collection during a local (socially-distanced) park visit. Featuring vivid summer colours—including pink, orange and red—and several of the season’s buzziest trends such as pleats, gingham and open-back silhouettes, Who What Wear’s latest collection ticks all the boxes for a stylish 2020. As the perfect...
There Are 628 Dresses on Topshop Right Now—Here Are the 20 We Want to Buy
So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. Thankfully, there have been plenty of fashionable individuals who have been spotted in these winning frocks, and so we have more than enough inspiration to keep our wardrobes feeling fresh. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...
12 Beauty Insiders Just Gave Me a Tour of Their Bathroom Cupboards
Working in the beauty industry definitely has its perks. Not only is it an industry full of amazingly creative and inspirational women and men, but it’s also incredibly fun. Although we might not get to sit and play with lipstick and serums all day, it is a big part of the job. Which brings me to perhaps one of the most obvious perks, free products. And while being sent all of the latest beauty products is without a doubt a blessing, it does come with its issues. The main one being storage. You see, the number of new beauty products that launch every single week is a bit overwhelming, and quite frankly, it’s all too easy to end up having more products than you do space (and face). It wasn’t until I started to have a spring clean of my own collection a couple of we...
19 Beauty Products That Smell So Good You Might as Well Be at a Spa
More recently, as I have found my stress levels rising and my mind and soul have demanded more “me” time than ever before, I have found myself reaching for my most-coveted smellies almost daily. I find that not only do they help bring some delight to otherwise mundane tasks (like scrubbing your entire body), but the scents themselves also help to evoke a feeling of calm and clarity. And yes, there is some science behind why great-smelling beauty products make us feel good (it’s all to do with aromatherapy and hormones), but frankly, right now, I don’t think it matters. If one divinely scented product is enough to put a smile on your face and help you get through the day, then I say go for it. Luckily, though, to save any mishaps (or irritation-induced ras...
18 Fringes That Suit Everyone, According to Hair Experts
Maxine also recommends opting for a side-swept fringe if you want minimum commitment, and Paul Windle, the founder of Windle London, suggests picking a fine long fringe with a couple of sections, getting longer from the centre into the sides. As for which styles can be hardest to pull off, Maxine says micro-fringe requires a lot of commitment. “That being said,” she explains, “when it’s done right on the right person, it’s the most striking and beautifully edgy fringe there is.” And while we do urge that you wait until you can get to salon before you take the plunge, taking inspiration from these 18 chic fringe hairstyles can’t hurt, right? You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a datin...
Auné Store Sells the Most Instagrammable Fashion Pieces on the Internet – Shop Our Top Picks
Instagram fashion girl Cierra Nia (@simply.cie) always introduces us to the coolest new clothing brands. In one of her most recent posts, she wears a stunning berry pink co-ordinating set by two of our favourite finds, T-Label and Serpenti Apparel. We soon found out that T-Label and tons of other unique, Instagram-famous fashion pieces are all curated by up-and-coming Portuguese stockist Auné Store. Auné Store, like similar London retailer 50m, stock avant-garde fashion pieces from independent designers. Auné “focuses on how past and current fashion collections interact with each other” by curating a mix of distinct second-hand pieces alongside seasonless designs from new and emerging brands. Some of our favourite brands available on Auné are British luxury, “romantic wea...
I Think This High Street Store Has the Best Sandals This Summer
For years, Arket has been a brand that customers have learned to depend on for quality items with a minimalist appeal. The brand specialises in those pieces that feel contemporary, yet are refined enough to remain in your closet for years to come. Therefore it comes as relatively no surprise that Arket’s current footwear offering ticks all of those same boxes. With leather finishes and clean lines, Arket’s current sandal range is a minimalist’s dream, complete platform slides, heeled thong sandals and strappy flats. In timeless colourways predominantly including tan, black and beige, the collection can easily blend in with your current wardrobe, becoming the perfect understated outfit addition. In fact, we predict this collection will soon be on the feet of inf...
The Summer Trend I’m Wearing to Feel Comfy and Pulled-Together
First thing’s first: The 2020 linen suit comes in many iterations. Naturally, there’s plenty of polished two-pieces that wouldn’t look out of place in an office, but what I’ve loved is how some influencers have incorporated mis-matched linen blazers and trousers to give a more eclectic finish. You can basically make it as pulled-together or as laid back as you like. Most of the designs this season come in beige and cream hues, which are classic enough to look good for many seasons to come. However, if you’re looking for a little more personality, you will also find brighter shades from the likes of Joseph and ASOS. Personally, I’ll be wearing my suit with a white tee and Birkenstocks for a Zoom-ready smart-casual ...
