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Sorry, Beige—This Summer’s Most In-Demand Blazers Are All in This One Colour

From extremely tiny handbags to architectural heels and oversize straw hats, over the years, there have been many trends that could be traced back to Simon Porte Jacquemus. The buzzy designer is a favourite amongst celebrities and influencers alike, having managed to start trends which capture the attention of the fashion crowd globally.  And this summer is no different, as the designer can likely be credited for the style set’s current obsession with bright pink blazers and suits. Jacquemus debuted its spring/summer 2020 collection last year amongst the idyllic backdrop of a lavender field the south of France. During the show, models walked down a vibrant pink runway that stretched over the horizon and while there were, of course, many noteworthy looks debuted that day, one of ...

These Are the 25 Prettiest Beauty Products for a Seriously Chic Dressing Table

I’m not sure about you, but I get a huge amount of joy from using certain beauty products. Whether it be a super nourishing, luxurious body cream or a red lipstick that perfectly cushions the lips, some products just have that special touch. It makes sense, therefore, that in times like these, I’m turning to such products more so than ever in a bid to lift my spirits. Similarly, with spending more time at home than I’m used to, I have also been finding ways to inject some joy into my surroundings. After several homeware orders, I’m actually starting to run out of space. So last week, as I perused my beauty shelves, I had a eureka moment. Instead of keeping all of my most beautiful, mood-lifting beauty products behind closed doors to experience one once or twice a week, ...

23 Beauty Products I Turn to Whenever I’m Feeling Out of Sorts

Some beauty products fill me with total, unadulterated joy. In fact, whenever I need a little boost in spirits, beauty is the first thing I turn to. And it sounds shallow, I know, but it really does work for me. When I start the day on a downer, there are very few things that can actually improve my mood. I mean, a slice of freshly-baked Victoria sponge and a cup of tea can only keep me content for so long. And I’m not one of those people that can power through a situation regardless of their mood, either. If I’m sad, anxious, grumpy or just plain angry, it’s an all-encompassing sort of situation. I have found that over the years, the way that I’m feeling has a lot to do with how I’m treating myself. With a solid beauty routine being one of...

The High-Street Cardigans Keeping Me Cosy at Home

According to global fashion search platform Lyst, there has been a 6% increase in searches for cardigans in London week on week, which is no surprise considering many of us are spending a lot more time in our homes and in need of a fashion-based comfort blanket. Out of all our knitwear options, cardigans arguably have the greatest nostalgic associations, and while they might remind us of our school days, 2020’s high-street iterations are anything but childish. The ideal throw-on layer for the changeable British summer, I’ve been wearing mine when sat at my desk and in need of warming or an extra layer, or when the temperature drops in the evening. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined ...

I’ve Officially Found My Dream Summer Jacket and It’s From John Lewis

As Who What Wear’s shopping editor, it’s fair to say I have an embarrassingly in-depth knowledge of the current collections of both high street and designer brands—yup, I can’t remember anything from my degree, but I can tell you where to find the perfect white tee (it’s Arket, if you’re wondering). Useful for a pub quiz? Not so much. Helpful for my job? Absolutely! With this in mind, it’s not often that I see something that genuinely stops me in my tracks, and even more unusual for it to be an item from the high street. But this season something came along that blew everything else out the water. The piece in question? A jacket from John Lewis & Partners.  For summer 2020 this Great British high street institution&...

I’m Suddenly Obsessed With Summer Hats and Love These 15

I always love the idea of a flamboyant sun hat for a holiday, except, in reality, it involves either having to pack it into a suitcase and ruin its shape forever or keep it in pristine condition by wearing it to Gatwick airport at 4 a.m. Neither is ideal. This year, we’re all dressing like we’re going on holiday in the park, so wearing an OTT sun hat is much more appealing when you don’t have the packing problem to contend with.  Thanks to Jacquemus, over the past few years there has been a trend for XL straw boaters, and you’ll find plenty of dramatic sun hats that are so large they double as an umbrella. Ribbons are an added detail that gives a Riviera feel to any straw hat. This summer we’re also seeing the revival of bucket hats you would have wo...

This Cool-Girl Is an Expert in Colourful Dressing— These Are Her Secrets

At Who What Wear, we know just how much you, our readers, love to hear about the latest and greatest trends, easy styling solutions and the best of the best on the high street. That’s why we’ve partnered with Gap, one of our forever go-to destinations for effortless style, to bring you The Fashion Forecast—a new series dedicated to solving your everyday sartorial needs and wants, as well as getting a grip on emerging trends with the help of some of the coolest influencers around. This week, we hear from Zeena Shah on how best to bring colour into your summer wardrobe. I have always been drawn to colour in all areas of my life, and I get so excited when I can share my love for it. I’m a textile designer by training so, for me, colour has always played a huge part in my work and seeped into ...

5 Ways to Style Swimwear When You’re Not on Holiday

Shopping for swimwear in 2020 might not have quite the same wanderlust appeal as it would on a normal year of jet-setting, however, after talking to various friends and colleagues it seems as though our appetite for spending on winning swimmers hasn’t totally disappeared during the lockdown. So, whether you’re lucky enough to have your own garden at home or just happy to head to a nearby park, we can all get in the holiday spirit this summer by donning our favourite swimsuit and soaking up some rays staycation-style (with plenty of SPF, obvs).  But alas, this isn’t quite the French Riviera, so we can’t just pad around in our bikinis all day, however, over the last few weeks, I’ve seen so many stylish individuals on ...

This Is the Summer Dress I Always Come Back to

Love dresses? Then you’ve come to the right place. We’re always here for you to document the biggest dress trends and since last summer we noticed that the favourites tended to be of the polka dot variety. Then for this year’s spring/summer collections, polka dots were even bigger news and were featured in an array of different styles—whether oversized or backed by bold colours, summer 2020 is when the polka dot really takes centre stage.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Charlotte Tilbury Actually Heard Us—Magic Cream Light Is Finally Here

However, a few weeks ago, a Charlotte Tilbury parcel turned up at my door. I had a pencil in my diary for a Zoom webinar to celebrate a new launch from the brand the week after, but at the time, I had no idea what the product was set to be. The product, it turned out, was Charlotte’s Magic Cream Light (£75). That’s right, people. She heard us. A Magic Cream alternative for oily skinned guys and gals that delivers skin-perfecting radiance but with a matte, natural-looking finish is finally here. And for the last few weeks, I’ve been giving it a go. Unlike the serum, Magic Cream Light is very much a heavy-duty moisturiser. It’s formulated with vitamin E, SPF20, anti-blue-light technology and the brand’s patented peptide-based smoothing and perfecting ingredient, Replexium. On top o...

I Have a Hunch This Small Beauty Brand Is Going to be the Next Big Thing

When you see a Neighbourhood Botanicals product, you won’t forget it quickly—the glass bottles double as ornaments for your bedside table or bathroom display, as each product has a special illustration as a label that looks like it should be blown up as a wall print. But the brand is much more than Instagrammable packaging—founder Micaela Nisbet works on the formulations from her small lab in Leyton in East London. Her motto is “pure skincare rock’n’roll”, and she strives towards sustainable and ethical practices in all aspects of the business. The range is vegan and cruelty-free and all the packaging is recyclable—”there’s no animal testing, no big-pharma, no crazy markups, and no unnecessary ingredients.” You Deserve to Make Money ...

Move Aside Matrix Shades: Oversize Sunglasses Are Back and Better For Summer 2020

Summer 2019 couldn’t get enough of teeny-tiny, ’90s-inspired shades, but for summer 2020, we’re all about the oversize sunglasses look. I don’t know about you, but I am so glad for the shift in fashion, because unlike Matrix shades, big sunglasses suit every face shape, and they add a touch of ’50s glamour to your casual park looks. The world of fashion trends loves to play with extremes — whether that be fabrics choices (sweet floral organza versus edgy black leather), or favoured palettes (bold neon greens versus muted neutrals). Even when you think about handbag trends, we went from Jacquemus’s viral micro bags to oversize totes that will have you searching for your keys for hours. When it comes to sunglasses, we’re pleased for the change in pac...