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15 Feel-Good Items I’m Loving This Summer

It’s Who What Wear’s Editor, Emma Spedding, here and for this latest shopping story I wanted to bring you something a little more personal—offering an insight into my routine and wardrobe as we all adapt to a new rhythm at home. Typically my shopping galleries are filled with strictly fashion buys, however for my feel-good edit this month I’ve expanded things slightly to include the other things that are making me happy at home. Having recently moved house I’ve been looking at homeware more than shoes, and like many, have been trying new beauty products in an attempt to recreate my own makeshift spa. We all know no material possession will change the situation we are in, but the 16 items below have been small mood boosters to me that have either helped to give ...

I Can’t Get Over How Expensive These & Other Stories Sandals Look

When it comes to minimalist’s whose aesthetic we admire, it’s hard to go past Marianne of Smyth Sisters. The influencer regularly posts enviable pared-back outfits that feature expert tailoring and neutral colour tones. She also has a special talent for finding expensive-looking staples on the high-street, which makes her one to watch when you’re in the market for an affordable gem.  Recently, she’s been sporting a pair of padded leather sandals which easily look as if they could pass as designer, but just so happen to be from & Other Stories. The flat sandals feature an on-trend slingback silhouette, velcro closure and padded straps making for a comfortable summer shoe that can be perfectly paired against a myriad of outfits, including silky...

This Holy-Grail Product Is a Miracle for Dry, Mature Skin

There are so many products out there that are formulated to reduce the signs of ageing—wrinkles, fine lines, dull complexion, dark spots, sagging—and you might have a few in your bathroom cabinet. You’ve got your moisturisers, night creams, serums, masks, eye creams… But have you ever given face oils a thought? This could be your secret weapon for keeping your skin looking SO GOOD—especially if you have mature skin that is prone to dryness. “Oils can also be helpful in anti-ageing routines and provide antibacterial and healing benefits,” explains Robyn Gmyrek, MD, a board-certified dermatologist at Park View Laser Dermatology. “As we age, our skin moisture levels decline, causing dry, dehydrated skin, which makes fine lines and wrinkles more noticeabl...

24 Floral Summer Dresses That You’ll Wear Well into Autumn

Unless you’re a die-hard jeans-all-year-round kind of person, then I bet you have a couple of summer dresses lurking in your wardrobe. Or, you might be someone who wears dresses all the time and can’t think of any reason as to why you’ve ever wear trousers. What I’m saying is if you seriously hate dresses, then look away now for here you will only find frocks and that’s it. At Who What Wear we pride ourselves on knowing a lot about dresses—we write about them enough and spend hours looking at the latest collections—so it makes sense that we should use our knowledge of all the best versions out there to create up-to-date edits of frocks that you’ll not only love but will also wear for a long time. Today, I’m writing about floral summer dresses ...

Summer’s Most Popular Top Isn’t Even a Top at All

Currently, we are right in the midst of the hottest week of the year in the UK. It’s our first real heatwave of the summer, and as you can imagine, people are looking for any way to stay cool as the mercury rises. While we may not all be in close proximity to a body of water, or have an air-conditioner at our disposal, Instagram is providing plenty of warm-weather friendly outfit options.  In fact, one particular summer top trend seems to have gained popularity amongst the fashion set, though ironically, it doesn’t actually involve a top at all. From London to Cophenhagen, Toronto to Oslo, influencers everywhere are embracing the scarf as a top trend, folding printed silk squares in half to create diamond shapes that are fastened at the back. It’s a simple ...

This Online Boutique Is Set to Become a Go-To Destination for All Things Chic

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. Nothing beats the feeling of finding a really great boutique, right? With the world at our fingertips when it comes to shopping, a quick Google search can present you with an overwhelming amount of product to sift through. And that’s why stumbling across a great boutique, that collates a bunch of great things you’re bound to love, is so wonderful in every way. It makes sense, th...

This H&M Dress Is All Over Instagram, and It’s Finally in Stock

Gwyneth in Ralph Lauren at the Oscars, Rihanna in Giambattista Valli at the Grammys and Villanelle in Molly Goddard. What do these three women—real and fictional—have in common? Iconic pink dresses. While colors like black or red are usually associated with more standout looks, the pastel or vibrant shades of pink are still a knock-out. My theory is that it’s a more joyful, fun hue. If, like me, you’re prone to loving a pink dress, then have I got great news for you: H&M has just dropped what might be the ultimate pink frock for the summer.  This might be a little hyperbolic, but trust me when I say this dress is incredibly good. It’s oversize. Tick. Has puffed sleeves. Tick. And has a neckline that is ideal for layering necklaces. Tick, ...

20 Summer Midi Skirts That You’ll Wear All Year Round

Yawn if you must, but fashion editors love pieces that are versatile. Especially right now, with an emphasis on ensuring our wardrobes are as sustainable as possible and tightening our budgets, we want our hero items to go that extra mile. One such item for me is the midi skirt. I’ve spoken before about how I’m not usually a skirt person, but if I had to choose one to wear most often, it would be the midi skirt. It’s the best length for me, as I’m 5’3”, and it falls just above my ankle. But the best bit is that I find they work so well with boots in the autumn and winter but look cool with a pair of sneakers or sandals in the summer. Right now, I’ve got my eye on denim midis, but there are plenty of others around, including...

I Think These 8 Summer Trends Look So Much Better Second-Hand

While I have long been an avid vintage hunter, the alternate reality that is lockdown has thrust me into a new world where heading into central London for pre-loved rummaging is a no-go. On the plus side, these travelling restrictions have opened up a whole microcosm of online vintage shopping—an area that has undoubtedly flourished in recent months with a new legion of fans hitting their phones to get their second-hand shopping hit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Inter...

6 Stylish Women Just Gave Me Their Interiors Wish Lists

I don’t know about you, but interiors are all I can think about right now. So I did what we love to do at Who What Wear: I decided to ask some of the people I follow on Instagram about what’s on their dream interiors wish lists. All of the six women I spoke to have different tastes when it comes to their homes. Some love bold and bright pastels, others love minimalist aesthetics, and others are completely eclectic. However, they were all clear on one thing: You should always choose pieces that you love and represent you. I realise that especially right now, not all of us are lucky enough to live somewhere that is spacious, and cabin fever is pretty much a constant state. However, there’s something to be said for getting inspiration on how to adapt our living areas—no...

8 Fashionable Londoners on the Outfits They’re Wearing at Home

Since most of the world went into lockdown at the end of March, here at Who What Wear, we have done some serious investigation into the way chic women choose to dress when they’re at home. We’ve asked Parisienne influencers about their at-home attire, queried Scandi girls on their casual wear and even received some expert advice from our favourite womenswear designers, like Rejina Pyo and the duo behind Rixo.   We’ve spoken to women in various parts of the globe, though now we’re turning our attention to our own backyard, asking a few of our favourite fashionable Londoners what they’ve been wearing throughout social distancing. From denim to dresses, sleepwear to suiting, as you’ll discover below, there’s no ...

13 Cult Pieces Fashion Editors Are Championing This Summer

We all know the feeling when you set your heart on a particular piece and find it’s sold out when you finally get around to buying it. This happened to me last summer with a number of items I’d earmarked to invest in for a late holiday. To be honest, I take full responsibility. I’m not a forward thinker when it comes to shopping, and historically, my pre-holiday or –event routine usually ends up being a mad dash around Westfield or a same-day Net-a-Porter order. Surprisingly, this doesn’t often come up with very fruitful results.  This year, although summer is set to look a little different, I have vowed to change my approach and invest in fewer pieces I really love ahead of time. I’ve been thinking about how Arizona Love’s bandana sa...