Fashion
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38 Summer Pieces You’re Going to Fall in Love With
There’s no escaping the fact that this summer is a bit of a weird one. But with lockdown easing slightly, there are plenty of reasons to be joyful. We can now spend time in parks (socially-distanced, of course) and even with loved ones in gardens. Soon, pubs might actually be a possibility. Still, at Who What Wear, we want to offer a bit of escapism, and while we’re all scaling back how much we’re shopping, whether for environmental, ethical or economic reasons, there are some items of clothing that are simply happy. I asked some of my favourite fashion people what they love for summer right now, and they all chose fun, pretty and colourful pieces. It’s not going to transport you to a BBQ with all your nearest and dearest, but it might put a smile on your ...
These Schoolgirl-Style Sandals Are Suddenly Seriously Cool
As with all major shoe trends, well, especially of recent years, it starts with one brand: The Row. The pared-back aesthetic of Mary-Kate and Ashley Olsen’s brand has created so many brilliant footwear styles—from last summer’s strappy sandal to winter’s chunky tread boot. And now? Today, it’s the turn of the closed-toe sandal. The Row‘s version sold out some time ago but that doesn’t mean there aren’t other seriously cool versions out there. Personally, I love Charles & Keith’s patent iterations. The black is chic but the yellow ones have a summer charm to them that I can’t resist. Then there are versions from New Look and ASOS. But if you’re looking for something designer then French brand K.Jacques has ...
8 Summer Outfits L.A. Girls Wear Over and Over Again
Nothing makes getting ready in the morning easier than having an arsenal of go-to outfits to fall back on. Whether it’s a classic dress-and-shoe combo, ideas for styling tricky pieces like Bermuda shorts or a tracksuit look that is anything but boring, we could all use some more outfit ideas to mix things up. That’s why I’m looking to eight of my favourite L.A.-based fashion people to inspire with chic summer looks that, simply put, work every time. From tailored pieces to comfortable loungewear, these women have relaxed but yet style and know a thing or two about making L.A. style their own. Here, see and shop the looks for yourself, and don’t forget to save your favourites for the next time you’re ...
The Random Print I Keep Seeing Everywhere This Summer
When it comes to summer prints, there are a few timeless styles that seem to pop up every year, florals (of the groundbreaking variety, of course) and gingham, among them. Though this summer, while we are still seeing many of the classics, a different print trend seems to have taken precedence. From apples and oranges to lemons and cherries, fruit has become a trending motif this summer, appearing across everything from swimwear to daywear and accessories. With luxury brands, such a Gucci recently launching an apple print knit, contemporary labels like Finders Keepers including a large-scale fruit bowl print in a recent collection, and high-street retailers like Zara debuting a whole host of fruit-shaped jewellery this summer, it’s clear the trend ...
We’re Beauty Editors, and These Are the Products We Actually Buy
As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as possible. While we beauty editors are by no means skin, makeup or hair experts, we are product experts. And that’s our job. In order to offer up the best advice on foundation, moisturiser or even hair dye, really we need to have tried the product out for ourselves. Because at the end of the day, if it’s a total flop, we’re not going to want to recommend it. It makes sense then that our beauty routines are rarely constant. Most days require trying something new and swapping one product out for another. And although it is great to get to experie...
20 Cool Buys That Laugh in the Face of This Heatwave
Sun worshippers, rejoice, because the heatwave has finally hit, and guess what? We’re not even slightly prepared for it. Excellent! Dressing for extreme temperatures in the capital is a tricky one to navigate, and while the weather might say Costa del Sol, there’s something not quite right about strolling around Regents Park in your fave beach cutoffs and a bikini top. What we really need is versatile, smart and cool (in every sense of the word) separates that can be thrown on at a moment’s notice and help us to look composed. Essentially, we just want to feel like ourselves style-wise, just without the sweat patches. That’s why we’ve put together a super-speedy edit of pieces that will work during the heatwave. They might all be affordable high-stre...
29 Summer Loungewear Buys That Will Actually Keep You Cool
I’m no meteorologist, but it’s safe to say that it’s a bit warm, which means all British people will be moaning about it being too hot, mini Magnums will sell out on Ocado, and you’ll struggle to sleep much before midnight. Plus, despite the fact that lockdown measures have eased off, there are still plenty of people working from home, so while the knitted trousers and cosy jumpers were fine from March to early May, they’re not so useful during a sweltering June, July and August. Understandably, you might not feel so comfortable taking those important Zoom business calls in a bikini top. The remedy? Cool loungewear that will actually keep you from perspiring too much but won’t look out of place when you need to chat with colleagues. B...
This Is the Colour I’m Most Excited About This Summer
Greige isn’t the prettiest of portmanteaus, but it’s the colour I’m most excited about this summer. Not quite beige and not quite grey, this is a hue that meets somewhere in the middle. No, it doesn’t sound that desirable, so I’ll see if I can convince you. Imagine, if you will, that this is the sort of colour Olivia Pope would wear. It denotes polish and being a grown-up and not spilling red wine down yourself. It implies that you have your act together; you always remain calm even when you’re stressed out. It is the opposite of Mercury in retrograde. Yes, I did get all of that from a colour. Right now, we need soothing, chill hues for our wardrobes, so I’m backing greige. I’ve already spotted quite a few people on Insta...
These Are the Sandals I’ll Be Wearing All Summer
In the summer of last year, you couldn’t scroll through Instagram without seeing at least one image of The Row’s Bare Mid-Heel Strappy Sandals. (You know the ones.) The minimalist shoes with a skinny mid-heel and three very strategically placed thin straps. From editors and influencers to It girls and celebrities, the shoes had a very stylish fan base the world over and garnered the coveted title of a sellout accessory. Of course, when any item becomes that popular, it spawns a trend, and as expected, minimalist, barely there strappy sandals began appearing everywhere. From contemporary to high-street brands, strappy sandals acquired a cult-like status. This year, it seems the trend has no intention of slowing down. Between The Row’s new colourways and iterations acr...
The Random Print That I Keep Seeing Everywhere This Summer
When it comes to summer prints, there are a few timeless styles that seem to pop up every year, florals (of the groundbreaking variety, of course) and gingham, among them. Though this summer, while we are still seeing many of the classics, a different print trend seems to have taken precedence. From apples and oranges to lemons and cherries, fruit has become a trending motif this summer, appearing across everything from swimwear to daywear and accessories. With luxury brands, such a Gucci recently launching an apple print knit, contemporary labels like Finders Keepers including a large-scale fruit bowl print in a recent collection, and high-street retailers like Zara debuting a whole host of fruit-shaped jewellery this summer, it’s clear the trend ...
The Under-£100 High-Street Buys Brightening Up Our Week
Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with the high street offering up plenty of winning spring buys right now (thank you, Arket, Mango, H&M et al), giving your wardrobe a refresh just got a little bit easier. Add to this the fact that the high street is longer reserved for transient trends (and instead, developing its offering of time-tested staples) and you’ve got yourself a winning combo. Case in point: On our wish lists this month is everything from COS’s chic jumpsuit and Arket’s kaftan dress to Mango’s blazer and Whistles’ utility shacket. Together, they make...
If Fake Tan Intimidates You, These Foolproof Formulas Are Worth Your Time
Trust me when I say that the patchy, orange fake-tan formulas of yesteryear are now entirely a thing of the past. Nowadays, for the most part, fake tan gives results that are pretty much as good as the real thing, if not better. But I know what you’re thinking: Why would anyone bother with fake tan right now when the sun is shining the way that is it? Well, the beauty of using a fake tan as opposed to sitting outside in the sun for hours on end is that it is an entirely harmless act, unlike the indisputable, potentially life-threatening, definitely ageing and totally irreversible damage caused by UV rays. So why do people still insist on tanning the natural way? Well, frankly, fake tanning is a real faff, and people are still really quite scared of it. You Deserve to Make Mo...
