Fashion
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16 High-Street Summer Dresses That Minimalists Will Love
It took me far longer than I’d care to admit to realise that, in fact, this is not a style persona that works for me (no matter how many peasant skirts I buy). I just like tailoring too much. However, it was when I ventured into a COS store that everything clicked into place. While I’ll never be a complete fashion purist, there was something about the brand’s simplicity and clean-lined minimalism that made everything feel so chic. As luck would have it, the last 12 months have seen minimalistic style continue its upward trajectory, with influencers foregoing the look-at-me extraversion that proliferated in 2018 and instead opting for unprinted shirtdresses, simple slips and voluminous smocks. So many brands, from & Other Stories to A...
Be 1 of 200 to Win a Sample of Kate Somerville’s Iconic ExfoliKate Treatment
ExfoliKate by skincare guru Kate Somerville is clinically formulated to exfoliate and polish skin, revealing a smooth and glowing complexion. By clearing away dead skin cells, this product preps skin to better absorb the rest of the products in your regimen, making every ingredient that you apply next much more effective. Friendly key ingredients such as papaya, pineapple, and pumpkin enzymes help to avoid overdrying the skin. Plus a pop of honey and vitamin E smooths and softens. What’s better, it’s safe and effective for exfoliation at home, which we love! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn re...
Holly Just Wore a Lesser-Known Dress Brand We Know You’ll Love
Honestly, what would we do without Instagram? I’m trying not to think about the amount of time I’m spent on the app during lockdown but it has meant I’ve been able to stay updated with Holly Willoughby‘s fashion choices. The TV presenter has a knack of wearing cool brands but outfits that don’t feel too “fashion”, if you know what I mean. Today’s choice? A dress by vintage-inspired brand Coco Fennell. The eponymous label was created in 2011 and Fennell, who was previously featured in Best Wardrobes in Britain, told us her reasons behind creating the brand: “Both me and my sister had fluctuated in weight quite a lot around the time when I started [the brand] and I think when we were both bigger, it was really difficult to find well-...
These 10 Influencer-Approved Buys Are Now on Sale
We launched our Who What Wear Collection in Europe earlier this year—a curated edit designed with the most-popular insider trends in mind. Think thong sandals, oversized clutch bags, printed dresses, Bermuda shorts and statement trench coats. These pieces all have a fashion edge, but aren’t just fad trend pieces, as they are designed to be re-worn year after year. There are certain hero pieces in the collection that have been particularly popular with the influencer crowd, including a zebra top worn by Anne-Laure Mais and a lime green handbag which has been one of the most Instagrammed pictures from the collection. These items, and several more cult buys, have just gone into the summer sale on Zalando—so keep scrolling for our edit. You ...
The 12 Lesser-Known High-Street Brands We’re Championing This Year
Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top 12 lesser-known affordable ...
The ’70s, ’80s, and ’90s Trends That Are Selling Like Crazy
It’s true: What comes around tends to go back around eventually. Since we know that fashion is cyclical in nature, it should come as no surprise when we see trends resurrect themselves from the past—sometimes from decades in the past. Designers are always revisiting the archives in order to reinvent the wheel for the seasons to come, fixating on one decade or period of time before moving onto the next. In the past several years alone, we’ve cycled through ’70s, ’80s, and ’90s fashion trends, cherry-picking which silhouettes and motifs to bring into the present-day. The great thing about vintage clothing is that if you hold onto an item for long enough, you might just see it come back into the style sp...
These Hairstyles Will Take Years Off Your Face
I don’t know about you but the past 101 days has felt long. I’ve got more grey hair, more wrinkles, and despite going to bed earlier, I’m still tired. There’s no denying that I’ve felt like I’ve aged faster in lockdown. While there’s nothing inherently wrong with this (I have no issues with changing hair colour or a few lines on my face), the speed at which it has happened has been a little disconcerting. I want to feel like myself again—and for me that means getting a haircut. Over the past few months I’ve lost count of the amount of people who have said their hair needs cutting. From my husband to my colleagues as well as my parents, the want to get a chop has been strong. Personally, I’m desperate to get my hair cut back i...
This “Boring” Dress Is Set to Be Summer’s #1 Buy
Fashion decrees that everyone should own at least one little black dress, but there’s an equally viable case to be made for the little white dress. Not that it has to be little (especially if you’re wearing your LWD in the city rather than at the beach), but as long as it’s crisp and bright white, then you’re good to go. There’s just something unapologetically spring-like and optimistic about this shade, be it lacy and whimsical or linen and minimalist. What’s more, the basic warm-weather staple was a pretty big deal on the spring/summer 2020 runways. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the...
My Favourite Influencers Showed Me What’s in Their Summer Shopping Baskets
There’s no escaping the fact that this summer is a bit of a weird one. But with lockdown easing slightly, there are plenty of reasons to be joyful. We can now spend time in parks (socially-distanced, of course) and even with loved ones in gardens. Soon, pubs might actually be a possibility. Still, at Who What Wear, we want to offer a bit of escapism, and while we’re all scaling back how much we’re shopping, whether for environmental, ethical or economic reasons, there are some items of clothing that are simply happy. I asked some of my favourite fashion people what they love for summer right now, and they all chose fun, pretty and colourful pieces. It’s not going to transport you to a BBQ with all your nearest and dearest, but it might put a smile on your ...
This Sell-Out H&M Midi is 2020’s Answer To That Zara Polka Dot Dress
Gwyneth in Ralph Lauren at the Oscars, Rihanna in Giambattista Valli at the Grammys and Villanelle in Molly Goddard. What do these three women—real and fictional—have in common? Iconic pink dresses. While colors like black or red are usually associated with more standout looks, the pastel or vibrant shades of pink are still a knock-out. My theory is that it’s a more joyful, fun hue. If, like me, you’re prone to loving a pink dress, then have I got great news for you: H&M has just dropped what might be the ultimate pink frock for the summer. This might be a little hyperbolic, but trust me when I say this dress is incredibly good. It’s oversize. Tick. Has puffed sleeves. Tick. And has a neckline that is ideal for layering necklaces. Tick, ...
This Under-£15 Skincare Brand Will Change the Way You See Your Skin
It often takes a minute for beauty to catch up with conversations that have been circling in social media communities. Skin-acceptance and skin-positivity movements have been making their way around for a while, but no brand has really been able to capture that in an authentic way. Yes, unretouched photographs of models are a huge deal, but this authenticity needs to follow through in all areas of the brand. I’m talking everything from prices to how they’re engaging with their audience. Enter Skin Proud with its call to have us all embracing our skin. Not just one type of skin, either, as the brand has made it a priority to make the products and language it uses as inclusive as possible. Not a single person or skin type will be left behind, and in an in...
If Your Hair Is Snapping, These Are the Habits You Need to Change ASAP
Over the past few weeks, it’s safe to say that we have all experienced a beauty mishap or two. From patchy, half-fallen-out lash extensions to grown-out manicures and toes that need some serious tending to, there’s no doubt that our beauty routines have recently been flipped on their heads. The biggest issues that it seems almost everyone is facing, though, are those to do with our hair. Being unable to get out to salons means that many of us are currently facing unsightly roots and split ends and even risking at-home haircuts in a bid to better the situation. One of the most common complaints that I have come across, however, is that of hair breakage. In fact, almost everyone I have spoken to agrees that their hair seems to be snapping much more th...
