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The Best High-Street Buys We’ve Seen on Instagram This January

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Here’s How French Girls Are Wearing the Anti–Skinny Jean Trend

We here at Who What Wear like to talk in great detail (and with much passion!) about our jeans. They are one of the hardest-working items in our wardrobes, after all. We’ve already touched upon the biggest jean trends we’ll all be wearing in 2021—including ’90s baggy styles, cross-over waistbands and, of course,with wider-leg styles coming back in general, it only makes sense that flares have returned. Yes, friends, the ’70s silhouette is back, and we’ve already spotted them on a host of street style leaders (back in September last year, when Fashion Week was still happening) as well as on celebrities such as Katie Holmes. Thanks to designers such as Balmain, Victoria Beckham and Ulla Johnson, leg-lengthening flares are set to be a staple part o...

14 Reasons Why Kate Moss Is an Unstoppable Fashion Force

Put simply, Kate Moss just knows how to wear clothes. Never succumbing to trends that don’t suit her rock-chick-meets-vintage-boho style, she’s carved out the perfect wardrobe for herself, taking inspiration from ’60s fashion icons, her favourite musicians, and the designers she calls her close friends. Since Kate’s catwalk debut at Dolce & Gabbana’s Spring 1992 show, we’ve watched her style evolve into many, fabulous forms. In the ’90s, she was known for slinky, spaghetti strap dresses and her expert pairing of second-hand pieces with haute couture. Then, her party girl lifestyle ushered in the rock chick aesthetic that we know and love her for. And when she isn’t looking effortlessly edgy, she’s floating around in beautiful, vinta...

These Are the Only Products That Give My Thin Hair Serious Volume

People often get a little bit confused when I harp on about my thin hair. “Your hair isn’t even that thin,” they say. However, it’s important to note that just because somebody has a lot of hair, doesn’t mean it’s thick. My hair is long, sure, but when my locks are overdue for a cut, they look scraggly, and my lack of actual strands becomes all too apparent.  However, that’s not to say that my hair isn’t consistently thin all over. At the nape of my neck, I’d say I have an average amount of hair, but as you move your attention toward the crown of my head, you could probably count the individual hairs sprouting out of my scalp. Over the years, I’ve become somewhat self-conscious of the bald(ish) patch where my thin hair parts at the crown of my head and have dedicated a lot of tim...

50 Years On, This Bangle Is Still the Ultimate Status Symbol

Founded in Paris in 1847, what once was a small workshop has gone on to become one of the, if not the, most iconic jewellery brands in history. Cartier worked closely with countless sovereigns and royal families worldwide, creating everything from crowns and tiaras to necklaces and earrings. The brand has since become a regular on the red carpet, with celebrities wearing its glittering creations for premieres, awards season, and industry events. However, Cartier isn’t all about ornate pieces. (Though, it does them exceptionally well.) Some of its most recognisable jewellery, particularly the pieces that have become status symbols, have an industrial aesthetic—one of which is the Juste un Clou bangle. The Juste un Clou bracelet is the Cartier Love bracelet’s younger an...

Being Blonde Right Now Isn’t Easy—Here’s What Experts Want You to Know

It’s probably safe to say that no one’s hair is in a particularly good way right now. For many, it has been months since they last sat in a salon chair. The luckier ones might have been able to slip an appointment in at some point towards the end of last year but will likely be overdue for some salon care by the time doors reopen. While the likes of split ends, dryness, and breakage might be rearing their ugly heads for basically everyone right now, if you have blonde hair, it’s likely your strands are suffering even more intensely.  The truth is that blonde hair requires a lot of extra care and attention to remain healthy, especially if it has been bleached or lightened. If you have blonde hair, you better believe that every time you sit down in the salon chair your st...

I Tried on Every Pair of Split-Front Leggings I Could Find—From The Row to Zara

When major brands like VB and influencer favourite The Row are picking up on something like this, you know it’s bound to be big. Contemporary brands like Wardrobe.NYC have also worked on the perfect pairs which are already selling out on Matches, and although sometimes it takes a good while for these designer trends to hit the high street, luckily for us, some of our favourites have jumped to it, from M&S to Zara. Last year, when I first saw the trend taking off (and we were still working from offices), I tried on as many pairs of split-hem trousers as I could get my hands on, from denim to legging styles. But as most of us are staying indoors and living in leggings, it would be a good time to republish my findings.  Let me tell you, Rosie is re...

How Kate Moss, the Original Thrifter, Inspired Me to Shop Second Hand

Image Source: Getty Images/Mark Boland When you think of supermodels, your mind probably springs to gorgeous women draped in designer clothes. But when you think of supermodel Kate Moss, perhaps you think of her propensity for animal print, her undying love of black, and her extensive vintage and recycled wardrobe. Way before Macklemore sang about the wonders of thrift shopping, Kate Moss already understood the staying power of clothes that had survived various owners, years, and trends. After being spotted at JFK Airport, she was introduced as a model in the “3rd Summer of Love” issue of The Face at only 16 years old. Moss’s foray into the spotlight was quick and early. However, she didn’t abandon her second-hand style, and her arrival on the scene was heralded as ...

What History Tells Us About How the Pandemic Will Change How We Dress in the Future

What History Tells Us About How the Coronavirus Pandemic May Change How We Dress in the Future There’s no doubt that COVID-19 has completely changed our lives. But the pandemic will also have a lasting effect on our relationship with fashion. London Fashion Week went digital in 2020, Hanifa sent 3D models down the runway, and loungewear sales have skyrocketed ever since. Since we’ve had nowhere to go, the trend cycle has been completely disrupted. Even once the pandemic (finally) comes to an end, the effects that it will have on the world — and the fashion industry — are sure to linger. Major historical events have always changed the way people dress. The 1918 flu pandemic, the Great Depression, and the Second World War all affected fashion, both during the event and in the yea...

I Watch a Lot of Films—These 40 On-Screen Outfits Are the Most Iconic

Hands up, who’s lost count of the number of films they’ve watched over the past 10 months? I’d be lying if I said I could even attempt to work it out, such is the amount of time I’ve spent in front of the TV. While puzzles lose their novelty after a while and you can only bake so much sourdough before you realise you could open up your own branch of Greggs, films never stop being fun. But being a fashion journalist, I’ve also spent a long time making a mental note of the outfits that I love the most that have appeared on-screen.  Fashion, or rather costume design, in film is vital to making a character stand out. Whether it’s a barely-there green satin dress that’s actually pivotal to a pair of lovers’ story or a pair of Chanel boot...

20 Gorgeous Haircuts That Will Make You Want to Chop All Your Hair Off

After nearly a year of social distancing that’s lead to some unexpectedly long and scraggly lengths, the urge to chop all your hair off might be stronger than ever. While this sentiment might normally be met with blank stares and reminders to exercise caution, it just so happens that short hair is majorly trending right now. And not just the ever-popular bob haircut either. Celebrities, fashion girls, and hairstylists agree that all varieties of short hair are in. Rejoice! So what does that mean for your short-hair aspirations in 2021? Good things, we think! From cuts to colours and all sorts of styles, all things short hair are gaining some well-deserved renewed interest. Ahead, check out the short-hair trends set to dominate this year. And be sure you ...

Fearne Cotton and Holly Willoughby Are Both Fans of These Under-£50 Dresses

Here at Who What Wear, we love to support British labels. It’s even better when they’re homegrown and sustainably-minded. Add an affordable price-point into the mix and you have the ultimate fashion triple threat. London-based label, Nobody’s Child is just that. The brand prides itself on its eco-conscious ethos, which includes partnerships with ethical factories and a focus on zero-waste manufacturing.  Evidently, we aren’t the only ones who have noticed that Nobody’s Child is a brand on the rise, as celebrities from Fearne Cotton to Holly Willoughby and Candice Brathwaite are also champions of the label. This week, Cotton uploaded an image of herself wearing the brand’s heart print mini shirt dress for an appearance on The One ...