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This Beauty Members Club Offers Some of the Best Affordable Products Around

To access the products, the idea is that members pay a small monthly fee, starting from £5, that allows them to shop at heavily discounted prices. If you don’t want to commit to a membership? You can still buy the products, just at a higher price. And I must admit, when it first launched, my thoughts were that it provided an interesting and niche business model but would likely only appeal to serious beauty buffs and have a relatively short lifespan. But boy was I wrong. Over three years later, Beauty Pie is going stronger than ever. With each new product launch, my love for the brand grows a little more. Take, for example, the best-selling Triple Hyaluronic Acid Peptide Serum, which even my non-industry friends swear by; the new Detox Shampoo, which uses activated charcoal and amino ...

We Asked an Expert How to Trim Your Own Fringe—You Can Thank Us Later

Step 1: Make sure your hair is freshly washed, and blow-dry your fringe how you usually like it to sit. Then comb the fringe forward and separate from the sides of the hair by either clipping them out of the way or tucking them behind your ears. Step 2: Split your fringe into three sections: one directly in the middle in line with your nose and one on either side. Step 3: Start with the centre section. Use the comb to lay all the hairs flat, and use fingers to set yourself a guide of what length you’d like the fringe to sit at. Once the length is established, use your scissors and use upward motions to snip into the hair below your fingers. Keep doing this until the hair has become very fine. Step 4: Once the centre has been snipped and the hair is fairly see-through at the ends, use the s...

I Just Found 2020’s It Summer Dress—and It’s High-Street

You know what we like a lot at Who What Wear? Dresses, that’s what. For regular readers, this will come as absolutely no surprise. Nothing, and especially right now when we all need a bit of escapism, brings us more joy than discovering gorgeous pieces to lift our spirits. While we’re being mindful of budgets, there are a few hero items we’ve spotted on the high street. Case in point: a green dress from COS. Yes, it might sound a little surprising and hardly a classic piece you’d have in your wardrobe, but honestly, it is. The frock in question is made of seersucker material, long with thick straps in a perfect pastel and fluoro green. It looks great by itself and over white tees. Oh, and it’s currently on sale. Keep scrolling to see how to style it, and then ...

These Flat Shoes Are So Pretty They Might Get You Out of Your Slippers

It’s official—flat shoes are cool, and I wear them around the clock. Not only are they more comfortable than any of the shoes I wore during my early twenties, but I also trip less. (Note: it’s imperative to pay attention when walking in five-inch stilettos and not get distracted looking at dogs.) And you know, I also feel much more stylish, too. Ballet, loafers, espadrilles, sandals, slingbacks—whatever your flavour of flat footwear is, I’ve found the chicest pairs out there. Scroll below to see the best flat shoes on offer right now. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by...

21 Outfits I Have Really Loved This Week

While this certainly isn’t the way any of us expected spring 2020 to unfold, I take comfort in the fact that, together, we’re all making significant efforts to work from home where we are able to and remain indoors. But that doesn’t mean you need to succumb to wearing your pyjamas 24/7. I recommend you certainly make the most of it, but once you’re keen to start wearing proper clothes again, turn your attention back to this article.  I’ve been keeping a close eye on what some of my favourite influencers have been wearing while in their homes over the last week, and they’re dressing with the same chic aplomb I’ve come to expect—albeit sans shoes much of the time. And the best part is you likely already own the items you need to r...

30 Celebs and Fashion Girls Who Are Making Me Want to Chop Off All My Hair

When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long. Right about now, I’m at the chopping-it-all-off stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and I know I can’t get it right now. Yes, short hair is definitely trending, and I want in. However, unless I’m actually prepared to cut it myself (I’m not), for now, I think it’s best I simply garner some expert advice on potential styles. “Short hairstyles are on-trend at the mome...

We Just Tried on the Bra That Claims to Be One-Size-Fits-All

A few weeks ago, I was kindly sent a newly released underwear set from Sloggi, a brand that, in all honesty, I hadn’t really come across before. What really made me sit up and pay attention, however, was the fact that the bra and pants were being branded as one-size-fits-all. Seriously. Coming in a range of colourways, the bra is a crop-top style with a deep-V and thick shoulder straps, while the underwear comes in two fits: high-waisted and hipster. Is it really possible to make something as important as underwear fit all body shapes? I was highly dubious and worried this might be a poorly judged brand message, so was keen to find out… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power....

Katie Holmes’s Stylist Gave Me a FaceTime Makeover

Celebrity stylist Allison Bornstein is someone I always look to for great fashion advice. Not only does she dress her clients, such as Katie Holmes, in seriously covetable outfits, but she also makes it a point to make cool style accessible to everyone. In my opinion, she is exactly the type of person we need in fashion right now. Her Instagram (@allisonbornstein6) is an amazing resource for fashion ideas, as she uses the platform to bring her expertise to everyone, not just her A-list clientele. There, she breaks down exactly how to wear wardrobe staples and trends at all price points. Right now, she’s offering FaceTime consultations that walk people through their personal styling questions, meaning face-to-face time with an industry expert to guide ...

This French Grandmother Just Landed the Coolest Modelling Gig in Fashion

The lockdown has provided endless challenges for businesses around the world, however, it has been amazing to see which brands have quickly innovated and thought of ways to carry on working while still closely following the restrictions. As photoshoots have now been cancelled, one of the main hurdles for fashion brands is how they can photograph their upcoming collections. Models are shooting campaigns by themselves on their sofas and photographers are transforming front rooms into makeshift studios. One of the best solutions I’ve seen is Jacquemus’ latest images, where the designer, Simon Porte Jacquemus, photographed his grandmother Liline among the spring blossom in France in his designs. It’s the perfect snapshot for summer 2020 when family is top of mind fo...

6 Epic Celebrity Throwback Outfits I’d Happily Wear Today

Given the state of the world right now, I have found myself longing for simpler times. Between watching reruns of old Friends episodes and perusing vintage celebrity images on Instagram, it seems I have a serious case of nineties nostalgia. Though my new obsession with all things old has not just become a way to pass the time, it’s also proven to be quite a fruitful exercise in outfit inspiration.  Between the faded denim, clean tailoring and simple silhouettes, many of the chic celebrity looks I’ve come across from the decade would not feel out of place over 20 years later. In fact, several of the outfits feel so modern, I’d happy re-wear them today if I could. Jennifer Aniston sported a floral maxi to an event in 1997, which looks eerily similar to m...

The Best Face Masks for Every Single Skin Concern

If the last few weeks have taught us anything about beauty, it’s that a face mask really is the ultimate form of self-care. With a bit more free time on our hands, I think it’s safe to say we’re all masking more than ever. In fact, our Who What Wear editors’ instant chat has seen talk of masks increase tenfold. Where as previously we’d reach for a face mask once in a blue moon, when our skin was looking particular dismal, now we’ve found ourselves asking if there is such a thing as too much masking. And the answer is, kinda, sorta. You see, face masks shouldn’t be used flippantly. They contain some of the most hardworking and potent ingredients around, meaning they have the ability to make or break your complexion. If you ask me, it is all too often because of this blas...

17 Women Who Prove It’s Seriously Chic to Let Your Hair Go Grey Naturally

If you have spent the best part of your life worrying about the inevitable arrival of grey hairs, you’re not alone. In fact, since 2018, Pinterest searches for “going grey” have increased by 879%—and we totally get it. After all, going grey requires a whole bunch of hair decisions to be made. While full-colour transformations and highlights prove popular options for those going grey, the maintenance and upkeep can be very expensive. On top of the financial aspect of covering grey hairs comes the pressure to keep them hidden. For many years, there has been an element of shame that comes alongside going grey. So much so that grey hair is cited as the number one hair concern for women in the UK. At the moment, with salons still closed for the time being, it seems people far and wide are at a ...