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Last Year’s Cult Trainer Brand Has Created the Coolest Style for 2020

Chunky, practical and decidedly “unsexy” dad trainers are the fashion trend no one saw coming. After Balenciaga’s Tripe Ss and Louis Vuitton’s Archlights, in 2019 it was the Alexander McQueen trainers that became popular with the street style set. Thanks to Lyst, a global fashion search platform, we discovered that it was Alexander McQueen’s oversized sole trainers that hit the top spot on the “hottest women’s products” for 2019. These chunky sneakers were searched for every two minutes on the e-commerce platform. And now there’s a new pair of sneakers from the brand that we’ve got our eye on.  The latest sneakers are still chunky in sole but are high top canvas iterations. They come in a plain w...

I’m a Beauty Editor, and This Is the Skincare Brand I Always Come Back To

Formulated with some of the best and most powerful ingredients in the game, such as retinol, vitamin C, salicylic acid, ceramides and alpha hydroxy acids, Sunday Riley doesn’t mess around. Forget brands that build whole advertising campaigns around brand-new, trademarked ingredients, blending potent actives with botanicals, Sunday Riley keeps things simple, to the point and builds products around the ingredients that science has proven to really work. And no, the products can’t perform miracles in minutes. Retinols and acids will still require long-term usage to see long-term results, but the instant glow and gratification you get from using the products is what keeps me going back every single time. Whenever people ask me what skincare brands are worth their time and money, Sund...

Out of All of the French Skincare Brands, This One Is by Far the Most Underrated

And I think the truth is that whereas other French skincare heroes in my cabinet cater to congestion (and therefore offer up visually dramatic results), Vichy is the more modest, quiet underdog. Formulated with the brand’s signature thermal spa water that’s rich in minerals and antioxidants, Vichy products as a whole are healing, soothing, refreshing and, most importantly, radiance-boosting. But that’s not to say that it doesn’t offer up some hard-hitters, too. Take for instance its Normaderm range, which helps to tackle blemishes with minimal irritation, and let us not forget about the famous Dermablend, a high-coverage makeup line with the ability to camouflage even the most intense of rosacea flare-ups. So yes, since falling back in love with my hero Vichy products, I think it’s fa...

This Is How You Should Really Be Using Your Facial Roller

As we all seem to be taking a little more time with our skincare routines at the moment, the lengths to which we will go for great skin are increasing. From skin peels and sheet masks to spot treatments and retinols, if a product promises glowing, healthy-looking skin, we want in. With that being said, there are some products that we require a little more persuasion on before we part with our hard-earned cash. One of those products is facial rollers. As we find ourselves with a little more time on our hands, we’ve noticed an increase in the number of people Boomeranging themselves using a facial roller on Instagram Stories. But besides looking pretty and feeling good, does anyone know what they claim to do, and more importantly, how we’re actually supposed to use them?...

The Surprising Store I’m Turning to for Co-Ords This Summer

While I would hardly call myself a loungewear enthusiast, the recent time spent at home has almost been enough to change my mind. Historically, I have never prioritised the need for elevated or polished-looking loungewear, choosing to instead spend my money on clothing I’d wear outside of the house. Up until now (I am embarrassed to admit), I have resorted to mostly wearing loungewear in the form of tattered joggers and oversize T-shirts, though there’s nothing like a lockdown to help change my mind.  In recent months, I’ve found myself drawn to smarter looking loungewear pieces and, in particular, have been browsing coordinated sets in an effort to create looks that feel slightly more cohesive than the old leggings and any-jumper-you-can-find combo. Enter ...

10 Outfits I Want to Copy for Dress-Up Friday

We’ve all heard the phrase “all dressed up and nowhere to go,” but this year the term has been given entirely new meaning. With restrictions on social gatherings and forced closures of pubs, bars and restaurants, we all literally have nowhere to go, though that certainly hasn’t stopped our favourite influencers and It girls from continuing to dress up. Between shimmering minidresses and floral embellished midis, influencers worldwide are persisting with putting on their finest even if it is simply to bake a cake, work from home or lounge on the couch. A few weeks back, Who What Wear UK introduced Dress-Up Fridays, an initiative which encourages us all to put on something extra special to celebrate the conclusion of the week (and ensure we’re getting out of our...

I Speak to Dermatologists Every Day—These Are the Brands They Always Recommend

The best thing about being a beauty editor is that I get the opportunity to speak with some of the world’s top beauty experts basically every single day. From celebrity makeup artists to Harley Street surgeons, I am forever picking the brains of experts in a bid to learn everything there is to know about beauty. And while picking up different makeup tips and tricks is wonderful, the one thing I am always most fascinated by is the sort of products skin experts swear by. There’s no doubt that shopping for skincare can be daunting and often frustrating, and not just because of the abundance of choice. All too often we are let down by miracle claims that don’t live up to their promises. And while most medical skin experts and dermatologists insist that if you have seri...

I Love This Subtle Blush Nail Varnish, and It’s the Queen’s Favourite Too

I’ve said it once and I’ll say it again: My biggest beauty gripe is chipped nail varnish. And I’m saying this as I sit here typing away with bright, poppy red nails that are well overdue removal (I’m a hypocrite, okay?!). However, the first thing on my agenda this evening when I clock off is to get this varnish off my nails and repaint them so that they look fresh, neat and, well, polished. You see, the problem with opting for bright nails is that it doesn’t wear particularly well. And that is the very reason that around two years ago I swapped my signature red polish for a more understated look. I discovered that opting for a blush shade that is close to my natural nail colour creates a fresh, pretty, glossy finish that, most importantly, doesn’t show any obvious chips or ...

I Think I’ve Found the Perfect Shampoo for Every Hair Type

“Hair is everything. We wish it wasn’t so we could actually think about something else occasionally, but it is. It’s the difference between a good day and a bad day.” Truer words were never spoken than in Fleabag’s speech to maligned hairdresser Anthony. But how do you avoid that bad hair day? As someone who’s been blessed (and sometimes cursed) with naturally curly hair, my theory is you need to start with the basics and by that I mean a great shampoo. As I’ve got a particular sort of hair, I decided to ask the rest of the Who What Wear editors about the shampoos they rate. Among our team are women with curly, straight and wavy hair. We’ve also got blondes, brunettes, greys and highlights. So you can guarantee that we’ve got a lot of areas covered. Whether you’re looking for the bes...

28 Wedding Guest Dresses We’re Already Eyeing Up for 2021

Sometimes, the answer comes in the form of an elevated, beautiful gown that wins in one swish of a hem. We think it’s never too early to start planning for a wedding, so we’ve scoured the latest collections to bring you a fashion editor’s selection of the greatest pieces to invest in. Click through to see the dresses you can wear (and wow with) on repeat. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Dermatologists and Celebrities Swear By This Affordable Skincare Brand

Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality. So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can b...

Literally Every Celeb We Follow on Instagram Uses This Sheet Mask

Whether they are getting ready to hit the runway or prepping their skin to attend a royal wedding—yes, really—there’s one skincare brand that celebs swear by—111Skin. Scrolling through Instagram, it’s almost impossible not to come across at least one of our favourite celebs sharing a selfie in one of the brand’s signature masks. A staple in the kits of top makeup artists like Pati Dubroff, and frequently spotted backstage at fashion week, these hydro-gel and bio-cellulose sheet masks are the ultimate quick fix when you want to get glowing skin fast. Keep scrolling to see which celebrities can’t get enough of 111Skin and what their go-to masks are. You Deserve to Make Money Even When you are looking for Dates Online. ...