Rising South Korean artist CAMO has delivered the accompanying music video for her Yours Truly cut, “K PACK.”
Featuring creative direction from Torsten Ingvaldsen, the striking visual tackles an East-meets-West angle and even sees a special appearance from model, comedian and Singles’ Inferno host Hong Jin-kyung. The music video is inspired by Martin Scorsese’s work and Korean gangster films, with Hong’s THE KICHI brand serving as the “product” that’s being moved.
Yours Truly marks CAMO’s first body of work since 2023’s Pressure Makes Diamonds, which was listed as one of Billboard’s 25 best K-pop albums of the year. Her latest mixtape is an expansion of her trap-heavy sound as she explores genres such as pop, drum & bass and electronic and features contributions from the likes of Leellamarz, BIG Naughty, pH-1, CHANGMO and GIRIBOY.
Watch CAMO’s “K PACK” visual above.
