Most streamed track on Spotify in the first 24 hours (“Butter,” 11.04 million)
Most Twitter engagements for a music group
Most viewers for the premiere of a music video on YouTube (for “Butter,”3.9 million, which replaced their previous record for “Dynamite”)
Most weeks at No. 1 on Billboard’s digital song sales chart (“Dynamite,” 18 weeks)
Most streamed track on Spotify in first 24 hours (“Butter”)
Most viewed YouTube music video in 24 hours (“Butter”, 108,200,000 times)
Most tickets sold for a livestreamed concert (756,000)
Most followed music group on Instagram
Most Nickelodeon Kids Choice awards won by a music group (5)
“Despite their young age, Jin, Suga, J-Hope, RM, Jimin, V and Jungkook have left a mark in the present cultural landscape, breaking free from the limitations of their home market and of a language, South Korean, that remains widely unknown to the international public,” Guinness wrote in an article announcing the news. “In fact, through their art, the seven artists are raising awareness around Korean culture and language (which earned them the ambitious 5th class of the Order of Cultural Merit, the Flower Crown).”
Check out the Guinness announcement below.