Ahead of these two latest clips, BTS shared a 60-minute video featuring an animated pat of butter melting against a yellow background. The video, which was released April 26, has already racked up nearly 15 million views.
Big Hit had revealed on April 28 that ahead of the arrival of “Butter,” the group would be teasing the song with concept clips and photos until the tune’s May 21st arrival. The stars described “Butter” in an earlier press release as “a dance pop track brimming with the smooth yet charismatic charm of BTS.” The song is their second English-language tune. Their first was 2020’s “Dynamite,” which topped the Billboard Hot 100.
On Thursday (April 29), the Billboard Music Awards announced that BTS is a finalist in four categories for the 2021 event: top duo/group, top song sales artist, top social artist, and top selling song.
Watch the two new concept clips for “Butter” below:
