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Bridal Fashion Has Never Been Cooler—and These 54 Pieces Prove That

Bridal Fashion Has Never Been Cooler—and These 54 Pieces Prove That

I have never been a person who fantasises about what I will wear on my wedding day—big, princess gowns or heavy lace have never appealed to me, so I just could never picture it. I am getting married this year, and when I started searching for a wedding dress I was really surprised by how many things I found that really felt like me. Bridal fashion has never been so cool or fun as it is in 2022—designers are now targeting those like me who want something a little less traditional. The pandemic has also changed the wedding landscape—some are still sticking to intimate micro weddings, and others are making up for last time with four day extravaganzas with multiple outfit changes. This means brands are now creating ‘wedding wardrobes’, playing with textures, embellishment and silhouettes like never before.

I have found my dress, but my Instagram algorithm is still constantly targeting me with shoes, dresses, veils, you name it. And so I have put all this scrolling to good use, and below have shared an edit of 54 items that all have the wow factor. Buying a wedding dress online might sound like a scary prospect, but the likes of Net-a-Porter and Matches have amazing edits of gowns and party looks, so you can try on an Alexander McQueen wedding dress in your living room if you’d like. When it comes to shoes, I’ve found the most beautiful crystal-encrusted tulle pumps by Christian Louboutin and also love the Jimmy Choo with exaggerated bows on the toes and heel. Below you’ll find options from the big players in the British bridal scene like Emilia Wickstead, Erdem and Galvan, but contemporary brands like Sleeper, Rixo and Reformation are also all entering the bridal space, with options under £1000. Whether you’re planning a wedding, or just want to look at some really beautiful things, keep scrolling for my comprehensive edit of the best bridal items to buy online.

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