As BRED Abu Dhabi, presented by Hypebeast gears up to host its third annual event in April, the contemporary festival joins forces with three artists to launch an exclusive track celebrating its distinctive neo-culture identity.
Those less familiar with the four-day event only need to look to last year’s fixture for a taste of its diverse streetwear, art, and music offerings. On its vast stages, BRED Abu Dhabi welcomed the likes of Offset, Metro Boomin, and Don Toliver while retail pop-ups came courtesy of ASICS, Footlocker, and Sneaker District. Over its two years, however, what has stood out as one of the most unique attractions is its expansive curation of talent from around the world as well as closer to home in the Middle East.
Its regional focus is what brought organizers to create its new single “Hena” in the run-up to the 2025 event. Produced by Sleiman Damian under independent music marketing agency Gold Pound, the track features rising artists The Synaptik from Jordan, Saudi Arabia-based Asayel, and Cairo-born Karim Osama. Blending Arabic sonic identity with Western influences, they each use the track to express themes of migration, belonging, and cultural heritage on top of a blend of traditional strings and atmospheric sounds.
At the upcoming festival, the three artists are expected to unite on the AMP Stage – one of the festival’s two main stages dedicated to regional talent – where they will perform the new track. But for now, fans can stream “Hena” online on Spotify and other music streaming platforms.
You can now secure early bird passes to BRED Abu Dhabi 2025 festival on the dedicated website.
