The Brandy vs Monica “Verzuz” wasn’t just a hit, it was huge.
The R&B legends smashed all “Verzuz” records, organizers say, en route to pulling-in more than 6 million views.
That’s well up on the initial reports of 1.2 million fans tuning in on Instagram.
Breaking the numbers down, the online face-off raised more than $250,000 for Michelle Obama’s When We All Vote, and generated 1.9 million tweets, including 1 million in the U.S. alone.
The veteran artists used the sparring session to “remind the world how next-level their respective catalogs,” wrote Billboard’s Carl Lamarre.
Also during the back-and-forth, Vice Presidential candidate Kamala Harris called in with a live video message for the two artists, thanking them for their contributions to the culture and using the platform to encourage voters to hit the polls this upcoming November.
“It’s so important for everyone,” Harris said. “You both used your voice in such a powerful way, and an extension of our voices is our vote.”
Read Billboard’s scorecard here.
