When Hyatt moved to London from South Africa she was shopping every single week, but now she is more thoughtful about the way in which she approaches how she gets dressed. She naturally uses rental to supplement her wardrobe, but finds pieces on Depop and Etsy and rewears a lot of treasures passed down to her from her grandmothers. That doesn’t mean she doesn’t experiment and wear bold items—quite the opposite. She is drawn to bright colours, strong silhouettes and anything that has a ‘70s sensibility. Keep scrolling to see inside her wardrobe and the story behind Rotaro.
How did you come up with the idea for Rotaro?
I used to work at WGSN in trend forecasting and consumer insight, working in the consulting team with luxury and fast fashion brands and consumer brands, helping them to develop new products, implement sustainable practices and understand trends. I’d work with Hermes on ‘what is the future of skincare’ and Chanel on ‘what is the next luxury leather handbag.’ I was also working with fast fashion brands, implementing trends on a monthly basis. I started feeling an overwhelming sense of eco-anxiety, where I was contributing to over production and consumption of fashion, and I wanted to be part of the solution. I started thinking what else I could be doing. As we were a forecasting agency, we saw the future of fashion relies in circularity, and a gap in the market for a fashion rental platform to work directly with brands to help them enter the circular fashion economy. That is where Rotaro was born. I have two brilliant co-founders, and we have very different experience and background. We are a tech first business, using technology to power the circular fashion economy.
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