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Best Wardrobes in Britain: Eshita Kabra-Davies of By Rotation

Best Wardrobes in Britain: Eshita Kabra-Davies of By Rotation

What have you been investing in or buying more of personally?

I have always loved Jacquemus before I founded the app—I wore it to my civil ceremony. He had such a moment after his Provence show, and I really like the designs, and they do really well on the app, so it makes me feel less guilty when buying a dress. I am now more confident buying designer investment pieces, so I bought two Jacquemus dresses recently.

Are you noticing more people are starting to rent?

It has been intense and insane, and we have been doing rentals three times the volumes we projected. Ever since the beginning of April and restaurants opening, people started making a lot of bookings, and women were saying, “This app has changed the way I buy things.” I am definitely encouraging people to really dress up again and just have fun! 

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