With luxury purchases how do you decide what to spend more on?
Even though I see the Hermes craze everywhere, that style of that bag is not me and I won’t rock it. If I could afford it I’d buy two as investment pieces and keep them in their box, but that boxy style of bag is not me. So it comes down to how much will you wear it. What I have learned is now I’m older and have a little more money to spare, is that clothes of that ilk are investment pieces. The Gucci shirt I’m wearing I have no doubt my kids can wear this if they want to. It’s not going anywhere. When I’m buying into that fast fashion rotation, because you’ve only spent £10 for that bodysuit you are more likely to be like ‘that is so last season.’ Nothing vexes my spirit more than Zara hauls. I want Zara hauls to die. Now! Death to the Zara haul! You’ve acquired stuff so quickly to make content, but I see the same content creators three weeks later ‘decluttering their wardrobe.’ Because I’ve decided to save spend money in a different way, you aren’t getting a declutter video from Candice. It’s not a video you will ever see.
But then you can’t demonize the high street, because I remember once upon a time H&M was my high end and I remember having a Zara winter coat for five years and I rocked it. At the time that was all I could afford. So we have to strike a good balance. I would never demonize the high street because that’s someone’s version of Gucci, and they need to be able to feel good. But it’s when people who could afford to invest, rely on these brands for content, and quick hits, that’s why we get in the mess we’re in. I always dreamt of being able to invest in clothes in the way I can now.
If they could have the option they would invest, but this is their price point and bracket and we need to allow them to enjoy it. Don’t think they’re now watching the conversation of ‘the high street is the devil’ and feeling like shit or like they are ruining the earth. That is not fair. They need to enjoy fashion in a way that doesn’t put them in debt, but the content creators who are doing hauls and buying Birkins, and then a week later they’ll do a video of them clearing it all out. People might read this and think ‘I hate you so much,’ but it’s the truth.
What I love from Zara is earrings—I’ve had so many I’ve glued back together I’ve worn them so much. One of my favourite handbags is from Pretty Little Thing and was £12—ok that is fast fashion. But I always say ‘is the fashion fast, or are we moving quickly.’ Guess what, if we slow down on how much we buy, they will slow down on how much they design.
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