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Bad Bunny Goes Back to the ’90s With New Visuals for “Neverita”

Bad Bunny Goes Back to the ’90s With New Visuals for “Neverita”

Bad Bunny continues to stay at the forefront after spending eight consecutive weeks on top of the Billboard 200. The Puerto Rican star has reached new heights with his most recent project Un Verano Sin Ti and he has now returned with new visuals for one of the album’s most popular tracks, “Neverita.”

The music video is directed by Stillz and has been noted by Pitchfork that it the visual concepts draw inspiration from another Puerto Rican star named Elvis Crespo. Specifically, “Neverita” pays homage to Crespo’s 1998 video for “Suavamente.” At the end of Bad Bunny’s music video, it ends with a text in Spanish that translates to “In honor of the best video of all time.”

Bad Bunny’s album Un Verano Sin Ti landed at the No. 1 spot immediately after its release, making it the largest No. 1 debut in 2022 so far. The album has surpassed Kendrick Lamar’s Mr. Morale & the Big Steppers. Earlier this summer, Bad Bunny broke his own record for having the biggest streaming year for any artist on Spotify.

Watch the video above.

In other music news, Coldplay has revealed their 2023 tour dates.

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