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Aurora Achieving ‘Runaway’ Success on Billboard Global Charts Thanks to TikTok Trend

Aurora Achieving ‘Runaway’ Success on Billboard Global Charts Thanks to TikTok Trend

The song hits the Global Excl. U.S. chart’s top 40 and leaps 130-49 on the Global 200.

In 2015, Norwegian singer-songwriter Aurora released her debut EP, Running With the Wolves. She followed in 2016 with her first full-length, All My Demons Greeting Me as a Friend, which reached No. 28 on Billboard‘s U.S.-based Top Rock Albums chart.

Both sets begin with the song “Runaway.” Fast-forward to 2021 and the track is gaining more widespread worldwide recognition on the back of, what else? TikTok virality. On the latest lists, dated April 24, “Runaway” leaps 99-34 on the Billboard Global Excl. U.S. chart and 130-49 on the Billboard Global 200.

“Runaway” received its own colorful interactive TikTok filter that dramatically changes the backlighting from day to night and back again, spurring the #RunawayChallenge. The song’s global sales and streams have been building each week for more than a month, from 7.8 million streams and 500 downloads sold in the week ending March 18 to 23.7 million streams and 2,400 downloads sold in the week ending April 15, according to MRC Data.

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