The packaging is as you would expect—simplistic blue and gold, in the typical Augustinus Bader design, and very chic. The formulas contain the brand’s famous TFC8 complex to deliver hydrating and nourishing nutrients to hair, scalp and follicles for healthier growth and stronger, smoother strands. The products promise to suit every hair type and claim to deliver healthier, stronger and fuller hair from root to tip to help prevent loss and breakage. So with the claims in mind, I overhauled my hair routine to be exclusively blue and gold and dove right in.
Before I get into the nitty-gritty of each product, I want to address something very important. As we’ve established, my hair is thin, fine, long and naturally very straight. After using these products for a couple of weeks now, I want to say that I would never in a million years dream of recommending them to someone with thick curls or coils. Because actually, they’re not nearly as rich as I expected. In fact, in order to get the nourishment you’d need, you’d probably have to empty the entire £40 bottle of conditioner onto your ends. So I’m busting that “suitable for all hair types” claim.
But if your hair is thin and fine, like mine, then listen up. The shampoo is really hard-working. My hair was squeaky clean from root to tip (literally, the squeak was real). And the conditioner was not what I was expecting at all. Part of me thought it would be thick, rich and creamy, much like the brand’s cult moisturisers, but it’s runnier than I expected. At first, you’ll question whether you’re using enough, but then it sort of nourishes the hair and detangles ends without coating it in a thick, weighty cream.
